2024 Information to X (Twitter) Analytics: Important Instruments and Ideas

x twitter analytics

Earlier than you end studying the phrases Twitter analytics and fall asleep, stick with me: that is essential for what you are promoting.

The key to unlocking your social media development potential is in your X (Twitter) analytics. Critically.

Maintain studying to learn the way to establish your best-performing X posts (Tweets) and unlock key insights that may make it easier to refine your social media advertising and marketing technique.

On this full information to X (Twitter) analytics, you’ll study:

A very powerful X (Twitter) metrics to trace

Why it’s best to observe them

5 instruments that may save time and velocity up development

And, how on earth to even use X (Twitter) Analytics within the first place

Bonus: Get a free social media analytics report template that reveals you crucial metrics to trace for every community.

What’s X (previously Twitter) analytics?

X (Twitter) analytics is a set of key metrics utilized by the social media platform to trace follower rely, engagement, impressions, retweets, and extra. Twitter analytics can be found to view free of charge by means of the platform for all customers, together with private profiles, skilled accounts, and X Premium subscribers.

Moreover monitoring development to your personal motivation, utilizing X (Twitter) analytics for enterprise helps you make data-driven choices about your social media technique. Armed with information, you’ll be able to optimize your X campaigns to get higher outcomes and extra followers with out guessing whether or not your plan will work or not.

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How you can see X (Twitter) analytics

How you can entry Twitter analytics (Desktop)

You possibly can both straight go to https://analytics.twitter.com and log in together with your X/Twitter account, or discover the analytics tab by clicking the three dots within the left aspect menu of the principle Twitter dashboard:

From there, click on Creator Studio, then Analytics.

This can convey up the principle Twitter analytics dashboard.

From right here, click on on Tweets on the prime to view a month-to-month overview of all of your Twitter put up efficiency.

How you can entry Twitter analytics (Cellular)

The X/Twitter cellular app doesn’t include the total analytics dashboard, however you’ll be able to verify analytics for particular person posts out of your cellphone.

Go to one in every of your posts, then faucet View analytics.

For that put up, you’ll be able to see what number of likes, retweets, and feedback it has, in addition to Tweet impressions and engagements.

Plus, three extra metrics:

New followers: Individuals who adopted you straight from this put up.

Element expands: Occasions individuals clicked to learn the total put up (for longer posts).

Profile visits: Occasions individuals clicked over to your principal profile from this put up.

How you can entry Twitter analytics with Hootsuite

See your full Twitter analytics inside Hootsuite alongside information from your entire different social platforms. No extra looking round every platform for the metrics you might want to observe — it’s all proper at your fingertips.

You could find Hootsuite Analytics alongside the left menu in your dashboard: the graph-like icon labeled Analytics while you hover over it.

Hootsuite Analytics is a social media analytics software that permits you to simply observe the efficiency of all of your social channels in real-time and in a single place so you’ll be able to replicate what works and get extra engagement.

Hootsuite collects your stats from Fb, Instagram, Twitter, LinkedIn, and TikTok. Get the large image of all of your profiles collectively, or deep dive into particular person platform analytics — all from one intuitive dashboard.

Monitoring your Twitter analytics (and analytics for all of your platforms!) in Hootsuite helps you:

Save tons of time by having every thing you want for all of your accounts in a single place.

Create and export customized stories to showcase your outcomes to your boss and share insights together with your crew.

Monitor your efficiency towards competitor and trade benchmarks.

Get insights on the most effective occasions to put up and your general marketing campaign ROI.

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9 key metrics to trace on X (Twitter)

1. Engagement charge

What it’s: Your engagement charge is the proportion of people that noticed your put up and took motion on it, whether or not they preferred it, commented, shared, or one thing else.

Why it issues: Provides you an thought of general account efficiency and in case your content material is resonating together with your viewers (or not).

Discover it on the prime of the precise sidebar inside Twitter analytics.

It’s even simpler to see your X (Twitter) analytics engagement charge traits and establish your prime performing content material at a look with Hootsuite Analytics. See your prime posts by engagement charge, plus your general common engagement charge statistics for X (Twitter) and all of your different social platforms in a single place.

2. Follower rely (achieve/loss)

What it’s: The scale of your viewers. What number of new followers you’ve obtained minus what number of have unfollowed you. Clearly, you need this to be a optimistic quantity week after week.

Why it issues: Moreover monitoring your general follower rely, figuring out how many individuals are unfollowing you’ll be able to uncover precious info.

For instance, do 100 individuals unfollow you each time you put up a sure sort of content material? You don’t have to utterly change your content material technique — think about it a strategy of hunting down individuals who don’t actually resonate together with your model — however relying in your social media objectives, you might need to revisit your content material plan.

You could find your present follower rely both on the X (Twitter) analytics dashboard homepage, or by visiting your profile.

3. New followers

What it’s: The recent new faces who’ve lately adopted you.

Why it issues: Reaching out rapidly after somebody follows you will increase the probability of a productive interplay because you’re nonetheless prime of thoughts.

In Hootsuite, you’ll be able to see a listing of Tweets from all of your latest followers. You possibly can reply to their Tweet, share it (Retweet), ship a direct message or reserve it to answer to later. It’s straightforward to have interaction together with your newest followers.

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4. High posts (Tweets)

What it’s: Your hottest Tweets with probably the most impressions inside a selected time interval, ranked from highest to lowest.

Why it issues: Impressions are essential for attracting new followers and rising your viewers. Nonetheless, take into account that impressions aren’t every thing. The official Twitter analytics “prime posts” part types your posts by highest to lowest impressions however usually, you’ll care extra about what number of feedback they obtained, their engagement charge, shares, and different metrics.

So whereas this part will help you establish top-performing content material, it is probably not probably the most correct image of what’s working for you. Learn it with a grain of salt.

5. Month-to-month impressions

What it’s: What number of complete impressions all of your posts earned over a selected month.

Why it issues: Monitor month-to-month impressions for a common barometer of how your content material is performing. In fact, different metrics like follower rely and engagement charge matter extra within the long-term, however typically talking, getting extra impressions every month = good.

You could find this quantity by deciding on a month in X (Twitter) analytics and your complete impressions are on the prime.

6. Hyperlink clicks

What it’s: How many individuals clicked a hyperlink in one in every of your posts through the specified time interval.

Why it issues: Provides you an thought of curiosity in your content material and the way a lot visitors you’re sending to weblog posts, podcast episodes, merchandise, and different locations from X/Twitter.

You possibly can see hyperlink clicks in the precise sidebar on the X/Twitter analytics dashboard.

Need a better, extra correct, and computerized solution to observe social media visitors? Hootsuite’s built-in URL shortener provides monitoring parameters which can be invisible to your buyer, however all neat n’ tidy in your Google Analytics and Hootsuite Analytics stories.

Monitor which social platforms are driving probably the most visitors, which campaigns are changing probably the most, and precisely what number of leads are coming out of your social channels.

7. Shares (Retweets)

What it’s: When somebody shares your put up to their very own X (Twitter) profile.

Why it issues: Helps get your content material to extra eyeballs.

Discover this metric in your X (Twitter) analytics dashboard in the precise aspect column.

Professional tip: Arrange a Hootsuite Stream to observe when somebody shares your put up, so you’ll be able to simply remark and thank them proper out of your Hootsuite dashboard.

8. Replies

What it’s: When somebody leaves a touch upon one in every of your posts, or shares your put up and provides their very own remark with a @YourUsername.

Why it issues: Helps enhance your put up within the Twitter algorithm, in addition to entice new followers from the opposite individual’s viewers. It additionally helps you construct real connections together with your current viewers by means of conversations.

Discover your replies metrics within the right-side column of the X (Twitter) analytics sidebar.


What it’s: How many individuals hit the guts icon to “like” your put up, just like different social platforms.

Why it issues: Likes provide you with an thought of your general X (Twitter) efficiency.

Your likes metrics are additionally in the precise sidebar in X (Twitter) analytics.

5 X (Twitter) analytics instruments for 2024

These are Twitter analytics-specific instruments, however we’ve additionally obtained a listing of the most effective general Twitter instruments to develop your account.

1. Hootsuite

Key profit: Handle your X (Twitter) content material scheduling and analytics alongside all of your different social media in a single place from one easy-to-use dashboard

Talent degree: Newbie to superior

Greatest for: Plans for every type of customers, from solo enterprise house owners to massive advertising and marketing groups and each enterprise in between

We actually consider we’re the most effective at bringing all of your social media administration, scheduling, and analytics wants for all of your accounts collectively in a single place. Different instruments supply posting to a number of accounts, however Hootsuite affords the power to dive deep into your analytics, so you’ll be able to zero in on solely your X/Twitter campaigns and development, or pull again to see your huge image efficiency throughout all of your accounts.

Moreover the nerdy quantity stuff, Hootsuite has all of the planning, scheduling, social listening, and promoting instruments you want throughout:

Hootsuite goes past easy social media scheduling or analytics stories to embody every thing you do on social media, and makes it simpler:

See all of your upcoming and posted content material collectively in a single huge calendar view, or slice it down by channel, week, sort, or approval standing.

Discover out your customized finest time to publish primarily based in your actual viewers’s on-line habits.

Handle all of your DMs and feedback throughout platforms with a number of crew members out of your unified Hootsuite Inbox.

Monitor your prime rivals’ efficiency, see the place you rank in trade benchmarks, and establish development alternatives with deep insights.

Save time with OwlyWriter AI captions, built-in picture modifying instruments, and bulk uploads.

Combine with your entire different instruments, together with Canva, Hubspot, Shopify, Mailchimp, Microsoft Dynamics, and 200+ extra.

Seeing is believing, so try how Hootsuite can prevent hours of time monthly and develop your social media presence quicker:

Oh, and because you’re right here for Twitter analytics data, you’ll most likely get pleasure from this nerd-fest of a video too:

X/Twitter’s built-in instruments

Key profit: Free and easy-to-use Twitter analytics stories

Talent degree: Newbie to intermediate

Greatest for: Monitoring your principal Twitter analytics metrics like followers, impressions, and extra

The built-in X (Twitter) analytics dashboard is fundamental however gives all the important thing metrics you might want to know. And naturally it’s 100% free to make use of.

You possibly can return to view historic analytics information, however can solely view 90 days at anybody time. For instance, you can’t see all of your analytics for a selected 12 months, or examine months 12 months over 12 months collectively inside the dashboard. At occasions, I discovered historic information from even one 12 months in the past to point out as zero for every thing, so it is probably not probably the most dependable for long-term analytics.

The built-in Twitter analytics dashboard is an efficient match should you’re dedicated to manually monitoring your metrics on an exterior spreadsheet or different analytics tracker each month.

Supply: Twitter Analytics


Key profit: Easy to make use of interface with fundamental efficiency monitoring

Talent degree: Newbie to intermediate

Greatest for: People and solo enterprise house owners who handle their very own social media

Buffer is a social media planning and scheduling software that features the power to publish to X (Twitter), Fb, Instagram, LinkedIn, Pinterest, and others. Buffer prioritizes simplicity over superior options, so its scheduling options are straightforward for even complete newbies to study rapidly.

Supply: Buffer

Buffer’s deal with straightforward scheduling means it omits extra superior options which can be a part of Hootsuite, like social listening, trade benchmarking, or paid marketing campaign efficiency monitoring. Notably, analytics throughout all platforms isn’t supported, although it does embrace X (Twitter) analytics.

In case your main focus is scheduling content material with out a whole lot of evaluation or optimization, Buffer could also be best for you. Examine Hootsuite vs. Buffer intimately to search out out.

Sprout Social

Key profit: Twitter analytics reporting together with different social profiles

Talent degree: Newbie to intermediate

Greatest for: Advertising and marketing groups at bigger organizations

As a result of its increased worth level than others on this checklist, Sprout Social is focused to bigger organizations and groups. It affords all the same old social media scheduling and planning instruments, together with detailed analytics stories for all main social platforms, together with X (Twitter).

Supply: Sprout Social

A pleasant function of Sprout Social is the power to create white-label analytics stories, good for companies managing social media for purchasers. Nonetheless, Hootsuite affords straightforward customized reporting templates together with extra options and integrations for a decrease value. Although, the choice is yours: examine Hootsuite vs. Sprout Social.


Key advantages: Visible calendar, easy cross-platform analytics stories

Talent degree: Newbie to intermediate

Greatest for: Solo enterprise house owners and companies primarily centered on Instagram

Later began as an Instagram-only scheduling app however now consists of Fb, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube (restricted to scheduling Shorts solely). These scheduling instruments are just like Hootsuite (you’ll be able to examine Hootsuite and Later right here), however Hootsuite affords many extra integrations and superior capabilities like social listening, benchmarking, natural and paid marketing campaign analytics, and extra.

Supply: Later

How you can use X (Twitter) analytics instruments for finest outcomes

Verify in frequently

Twitter analytics instruments make your job infinitely simpler, however they’ll’t do it for you. Verify your stories a minimum of month-to-month to establish content material traits, see what your viewers is responding finest to, and the way your key metrics are rising. Use what you study to regulate your social media technique, if wanted.

Control rivals

You don’t want to repeat anybody or leap on the newest pattern simply because your largest competitor did. However you need to be conscious of what your rivals are doing on social media and the way their development compares to yours.

Success in enterprise comes right down to much more than who has probably the most social media followers… but it surely undoubtedly doesn’t damage both, y’know?

Examine your outcomes to trade benchmarks

Monitoring your individual efficiency and that of your competitors… verify. However how do you stack up in comparison with the remainder of your trade? Hootsuite’s built-in trade benchmarking software mechanically calculates this for you and gives recommendations to enhance your rankings.

Conduct a social media audit

Working a full social media audit seems like a whole lot of work but it surely solely takes a couple of hours, which you’ll break up up into blocks with our foolproof seven step course of. Uncover alternatives and new concepts to optimize your social technique for the 12 months forward.

Seize our free social media audit template and see how one can do your individual enjoyable n’ useful audit.

Get all the important thing Twitter analytics insights you want — together with analytics, one-click customized stories, content material scheduling, and extra for all of your different social media profiles — in a single place with Hootsuite. Attempt it free as we speak.

Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.

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