2024 Social Media Submit Design Concepts and 100+ Free Templates

social media post design

Nice social media stands out, and attention-grabbing, partaking and inventive design will assist set you other than the gang. You’re not simply any model — you’re a cool model, and your social media publish design ought to replicate that.

We’ve received the sources that can assist you get probably the most out of each publish (that rhyme was by design), on Instagram, Fb, TikTok, Linkedin, and past. Assume actual examples, knowledgeable recommendation, tons of social media publish templates, and proposals for the apps that may make you are feeling like a graphic design champ.

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10 social media publish design concepts for 2024

Let’s begin with some proof: these manufacturers have the artwork of social media design on their aspect. Right here’s how they did it.

1. Maintain it easy

Once you’re designing social media graphics for your small business, readability is essential. Don’t get slowed down within the colors, graphics or textual content—typically, much less is extra.

Take this “We’re Hiring” announcement, for instance. The textual content is conspicuous, the color palette is minimal and the message is extraordinarily clear.

Why this works:

The picture itself is supposed to catch the attention and intrigue viewers, so solely important info is included.

For these within the publish, there are extra particulars inside the caption.

The caption directs visitors to the hyperlink in bio, holding all of the nitty gritty (and never as fairly) info off of the feed.

2. Submit a scrolling panorama carousel

This one’s for the ‘gram solely. Instagram carousels are engagement magnets (on common, they get 3 instances the engagement of a daily publish) and in addition improbable alternatives for inventive design.

You possibly can deal with an Instagram carousel like a panorama (like Olivia Rodrigo’s social workforce did above) and create one lengthy, scrollable picture by modifying collectively a number of nonetheless images.

Psst: there’s apps for that—try the final part of this publish for particulars.

Why this works:

The primary picture within the carousel is lower off, prompting your viewers to scroll to the suitable and work together along with your publish for longer.

You possibly can match extra into every publish, and should not obligated to observe Instagram’s common dimensions for nonetheless images.

It’s simply plain artsy! Although it’s not tremendous technical, that is a powerful approach to publish images—low effort, excessive reward.

3. Design an album or sequence of posts

Give your feed a cohesive vibe by designing a gaggle of posts in a similar way (the templates talked about within the following part are a superb newbie design instrument).

This make-up model’s sequence of Valentine’s Day-related social media photographs are all edited the identical approach and posted collectively, with partaking textual content that prompts their viewers to take a look at all the set.

Why this works:

The pictures have related color tales and use an identical fonts and format kinds, so clearly seem like a part of a set.

Every particular person picture may also exist independently (you don’t have to see all of them to “get it”).

The textual content is brief, candy and intelligent—it spotlights the product however doesn’t come throughout as a conventional commercial.

4. Create graphics with user-generated content material

Work smarter, not tougher. As a substitute of beginning a publish from scratch, attempt recycling optimistic opinions, feedback and DMs and sharing them as content material.

You are able to do this by screenshotting nice opinions or repurposing the textual content completely—this hair care model did the latter. Within the above publish, phrases from glad clients appear as if textual content messages (which means, yeah, the social media supervisor was most likely texting themselves for content material… you gotta do what you gotta do).

Why this works:

Actual opinions from actual individuals assist to authenticate your model.

You don’t should do your individual copywriting—let the purchasers do the work.

You possibly can design the UGC to suit along with your model’s aesthetic.

5. For information dumps, go monochrome

Design developments come and go, however matching colors will at all times be in model. For more information-heavy posts, hold the colors to a minimal so your message actually pops.

This occasion publish, for instance, incorporates a number of info: the when, the place and what to convey all have to be clear to the viewer. The all-blue color palette ensures that the textual content, graphics and maps are distinguished.

Why this works:

The blue-on-blue color palette is interesting to the attention.

The data is straightforward to interpret.

The one picture incorporates all the info, making it very sharable (like a celebration invitation).

6. Cowl your carousels

One other carousel tip: as a result of the primary photograph in your carousel is the one one which seems in your Instagram grid, that first design ought to “sum up” what’s to return. Consider it like the quilt of a guide.

This media outlet directs visitors to its web site by way of partaking Instagram posts, and the above instance exhibits how efficient the primary photograph will be. The primary photograph shows a picture, the story’s headline and the model’s emblem — an ideal snapshot of the story. From there, audiences can scroll by way of to search out extra images, a quote, an excerpt from the story and even a graphic simply directing visitors in the direction of the web site.

Why this works:

Probably the most aesthetic picture is the primary one within the carousel.

The much less stunning (however extra information-heavy) photographs are “lined” by the primary photograph.

The model is ready to share plenty of totally different kinds of posts however nonetheless preserve a cohesive grid aesthetic.

7. Costume up the numbers

Percentages and statistics aren’t simply in your slideshow shows. Utilizing some conscious design selections, you may remodel comparatively boring info (for instance, your organization’s Q3 report) into enticing graphics.

This Linkedin publish walks the stroll. The corporate’s use of hi-resolution images, clear branding and trendy fonts make the numbers look stunning.

Why this works:

Hello-res photographs and destructive area hold the data from being too overwhelming.

An important figures are largest and most distinguished.

This seems to be prefer it was ripped straight from a report (actually, it most likely was) and provides off an insider, unique vibe, regardless that it’s public.

8. Get inventive with stickers

Most social media apps supply stickers to jazz up your posts, however you don’t have to make use of them the best way they had been meant to—in spite of everything, guidelines had been made to be damaged.

Instagram’s query stickers, as an example, are interactive after they’re included into tales. However this bubble tea model as a substitute used the sticker as a graphic on an Instagram publish. It may’t be immediately typed in, however it nonetheless asks a query and prompts followers to remark.

Why this works:

The query sticker is acquainted to Instagram customers—they acknowledge that the model is asking them to interact.

The corporate’s branding is throughout this picture (there’s no query who the publish belongs to) and the product is clearly displayed.

The query requested is succinct and requires a low-effort reply, making viewers extra more likely to take the time to answer to it.

9. Chart it out

Charts, graphs and diagrams may not appear thrilling, however they are often very partaking when designed thoughtfully and directed in the direction of a selected viewers.

This Venn diagram by Converse is easy and aesthetically pleasing. It exhibits off three kinds of sneakers in a single publish, and leans right into a silver theme.

Why this works:

Diagrams aren’t almost as frequent as images, so this methodology of sharing info is refreshing for viewers.

The theme—all silver every little thing–is utilized in each the background and the product photographs, making a cohesive glowing design.

There isn’t an excessive amount of data offered right here (a very difficult graph or diagram might overwhelm the person).

10. Embrace the memes

Creating social media content material doesn’t at all times require design expertise. Right here’s some wonderful information: not solely are memes very efficient advertising and marketing instruments, however you don’t have to have an eye fixed for graphic design to create them. In actual fact, dangerous graphics are a part of the appeal.

Meme queen Wendy’s is an ideal instance. The memes could also be blurry, they could be poorly edited, they could have nonsensical captions (like “My fingers so her fingers seem like can seem like this this”) however boy, are they shareable.

Why this works:

Memes don’t really feel like adverts—customers will share them as a result of they discover them humorous, and the advertising and marketing is only a bonus.

The publish isn’t too polished; it comes throughout as genuine and actual.

The content material communicates a well timed concept (the vanilla frosty is quickly again) and the meme embraces the urgency of the state of affairs.

Free social media publish design templates

Instagram publish templates

From classic and dreamy to trendy and daring, these 15 Instagram publish templates will assist get these inventive juices flowing. The free Canva templates (Canva, we <3 you) have 5 totally different aesthetics, and every include constructing blocks for 3 sorts of posts: giveaways, lists and messages.

The “message” might actually be any decent-sized chunk of textual content—suppose a notice from an organization founder, an superior buyer evaluation or perhaps a business-related announcement that you just need to jazz up.

These templates are all sq., sizing up at 1080 x 1080 pixels.

Instagram carousel templates

No extra horseplay—it’s time to get severe about carousels. We’ve received 20 Instagram carousel templates to assist enhance your engagement (carousel posts get 3 instances the engagement, on common, than a single photograph publish). In any case, everyone knows how tempting swiping left is.

The Instagram carousel templates are provided in 5 totally different aesthetics (suppose “DJ” and “floral”) and every has 4 slides. There’s area for quotes, images and lists. Just like the publish templates, these carousel templates are sq. and measure 1080 x 1080 pixels.

Instagram collage templates

Artsy alert. When you’ve received a number of nice images to share, collage posts are the best more-is-more resolution. To get you began fast and straightforward, right here’s 5 Instagram publish collage templates and 5 Instagram story collage templates provided in a variety of various kinds.

Scorching tip: When you discover the weather in these collage templates don’t match with the look of your images, you may simply make the weather match your uploaded images utilizing the “photograph colors” choice.

For instance, the template under could be very orange. If that’s not your vibe, you may change the colors of the orange components by selecting colors out of your uploaded images.

This goes for any Canva template, after all: templates had been made to be modified.

Instagram Story templates

This one’s a beast. Not solely do we have now 72 Instagram Story templates at your fingertips, there’s additionally 30 aesthetic Instagram Story background templates in your consideration.

That’s 102 whole (for you visible learners on the market, that’s another dalmatian than Cruella de Vil had).

The Instagram Story templates are provided in 4 themes, and every theme has 18 templates providing a variety of textual content kinds and spots for images.

The background templates are extra fundamental: cool photographs that you could layer your individual content material on high of, like a not-so-blank canvas.

Each units of templates are sized at the usual dimensions for an Instagram story: 1080 x 1920 pixels.

Instagram Reels and TikTok templates

Design isn’t only for nonetheless images, after all. Placing collectively Instagram Reels takes a discerning eye—or a very wonderful template. Right here’s 4 IG Reel templates with trendy textual content, transitions and timing so you may edit like a professional. Psst: Reels and TikToks have the identical specs, so you should use these templates for the ‘Tok, too.

Oh, and don’t overlook Reel covers (that’s the nonetheless picture that exhibits up if you take a look at your Reel in your grid or on the Discover web page). Nicely-designed Reel covers really elevate your model… and we’ve received 5 Reel cowl templates to kick your social media recreation up a notch.

Instagram advert templates

Advertising on Instagram takes on many kinds, however a conventional advert is likely one of the solely assured methods to verify your publish is reaching the suitable individuals. To ensure you’re placing 100% into the posts you pay for, attempt utilizing certainly one of these 15 Instagram advert templates. They’re particularly designed to draw, have interaction and naturally, promote.

Pinterest templates

And final however actually not least, there’s these 10 pin templates excellent for the choosy Pinterester. All of them occur to be very food-focused (for now, till you modify them with no matter beautiful photograph belongings you have got available) so don’t edit on an empty abdomen.

Every measures 1000 x 1500 pixels.

One of the best apps for designing social media posts

These user-friendly apps might help you create stunning posts with out breaking a sweat.


In case you didn’t get the vibe from the tons of of examples listed above: we love Canva. Even when this graphic design rockstar of an app wasn’t built-in with Hootsuite (and it’s), we’d be singing its praises for the large picture library, superior fonts and foolproof person interface. It’s a lifesaver and it’s free (heck yeah).

Adobe Categorical

Adobe Categorical makes use of AI to expertly advocate templates and take away picture backgrounds (in addition to all the usual cropping, resizing, filtering and photograph modifying software program that’s traditional for design-focused apps). Assume Photoshop, however mobile-friendly.

Supply: Adobe Categorical

Panorama Scroll Carousel Maker

We waxed poetic about scrolling panoramas earlier on this weblog publish… however truly making these super-aesthetic posts is tougher than it seems to be. To stop a cropping catastrophe, attempt an app like Panorama Scroll Carousel Maker. Its foremost goal is (you’ll by no means guess) creating flawless scrolling panoramas. Engagement, right here you come.

Supply: Panorama Scroll Carousel Maker

Save time managing your social media channels with Hootsuite. From a single dashboard you may publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Attempt it free at the moment.

Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.

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