24 Snapchat Stats Entrepreneurs That Matter to Entrepreneurs in 2024

snapchat statistics

Snapchat will not be within the information as a lot as Twitter/X. It could not have as many customers as Fb. It’s definitely not as new and buzzy as TikTok. However good ol’ Snap nonetheless has lots to supply the world of social media advertising and marketing.

In spite of everything, there are 800 million month-to-month energetic customers on Snapchat in 2024—and 405 million folks use Snapchat each single day to remain in contact with family and friends. And most of these customers are a particularly fascinating demographic: the youth! The dear, treasured youth!

If you wish to attain a younger, tremendous energetic audience who likes to Snap arduous and Snap typically, it’s time to dig into the numbers. Learn on for all of the important stats on Snapchat, from demographics to person habits. Be at liberty to bookmark this web page for reference, even—in contrast to a Snap story, this put up gained’t be disappearing any time quickly.

Bonus: Discover out what folks really need from manufacturers on social—together with why they observe, interact, purchase, and even unfollow them—in The Social Media Shopper Report.

Normal Snapchat statistics

1. There are 800 million month-to-month energetic customers on Snapchat

In February 2024, Snapchat surpassed 800 million month-to-month energetic customers. Certain, this looks like a drop within the bucket in comparison with a monster like Fb (with greater than three billion customers), however that’s nonetheless an terrible lot of individuals snapping on the reg.

2. Snapchat has 406 million each day energetic customers

Greater than 400 million folks around the globe open up Snapchat every day. In keeping with Statista, the app has skilled a gradual improve of DAUs since 2019… so it appears doubtless Snap will simply proceed its trajectory from right here.

3. Snapchat utilization is predicted to extend by 27% within the subsequent 4 years

Although it’s not the shiny new social media platform on the scene, Snapchat continues to develop its person base 12 months over 12 months. Primarily based on previous development, Statista estimates that the variety of Snapchat customers worldwide will develop to 165.7 million by 2028—a soar of 27%.

4. Snapchat is the tenth hottest social community on the planet

It’s low on the record of worldwide in style social networks—rating beneath Fb, Youtube, WhatsApp, Instagram, TikTok, WeChat, Fb Messenger, Telegram and Douyin—however that doesn’t imply Snapchat is a write off. It’s extraordinarily in style with customers age 13 to 24. In the event that they’re a invaluable viewers for you, then Snapchat is an app effectively value watching.

Supply: Statista

5. Snapchat is the fifth hottest messaging app

When you’re contemplating Snapchat a messenger app as an alternative of a social app, it fares a lot better. Evaluating it to apps like WhatsApp and Telegram, Snapchat is the fifth hottest technique to ship messages on-line.

6. Snapchat is likely one of the quickest rising social media platforms

In 2023, Snapchat skilled a year-on-year viewers development of 13.9%. Instagram, comparatively, had a development charge of -10.8%.

Snapchat person statistics

7. 20% of Snapchat customers are youngsters

Customers between 13 and 17 years previous make up one-fifth of Snapchat’s viewers. When you’re trying to join with a teenage viewers, this looks like an excellent place to do it. Clean up in your Snapchat advertising and marketing expertise and go get ‘em!

8. The vast majority of Snapchat customers are between 18 and 24 years previous

This age group is a key goal for Snapchat, with 38.5% of customers becoming into this vary. On the opposite finish of the age spectrum, it’s value noting that folks over 35 are extraordinarily unlikely to make use of Snapchat.

9. Snapchat is projected to achieve 49.5 million Gen Z customers by 2025

Although Snapchat will not be the most important or hottest social media app globally, it has a lock on the precious Gen Z demographic. Since 2020, it’s been the popular messaging and video-sharing platform of this age group, outranking even TikTok.

Supply: Statista

10. 51% of Snapchat’s viewers identifies as feminine

It’s a reasonably even cut up between women and men on Snapchat, with 51% of the worldwide viewers figuring out as feminine. (Word that these statistics don’t appear to account for non-binary customers.)

11. India is the nation with probably the most Snapchat customers

As of April 2023, India has extra Snapchat customers than another nation, with 182.35 million customers. The USA has 108.8 million customers, making it the nation with the second greatest Snapchat viewers. Curiously, each different nation falls a lot additional behind—Pakistan has the third greatest viewers, however solely counts 26.35 Snapchat customers.

Supply: Statista

12. Bahrain has the best Snapchat penetration charge of any nation

Virtually 80% of the inhabitants in Bahrain use Snapchat, which makes it the nation with the best penetration charge for the app (in keeping with a Statista research in 2022). Luxembourg is a detailed second, with an viewers attain of 76%. Saudi Arabia has a big Snapchat viewers as effectively, with a utilization penetration of 74.3%,

Snapchat utilization statistics

13. Snapchat customers open the app almost 40x a day

Each day customers on Snapchat are extremely engaged, and open up the app nearly 40 occasions every day. When you’re an advertiser, or a model creating natural Snap content material, the percentages of getting seen are fairly excessive, in keeping with Snapchat itself.

14. 14% of U.S. teenagers use Snapchat “nearly continuously”

One other 29% of U.S. teenagers report utilizing Snapchat a number of occasions a day.

Supply: eMarketer

15. 90% of Snapchat customers report feeling pleased, snug and related whereas utilizing Snapchat

With so many fear-mongering stories about social media’s impression on psychological well being and happiness, it’s good to see an app that truly brings folks pleasure. Snapchatters report larger satisfaction with the standard of their relationships and friendships than non-Snapchatters. 9 out of 10 specific that they really feel “snug, pleased an related” when utilizing Snapchat’s companies.

16. Greater than 300 million Snapchatters use AR each day

Snapchat’s augmented actuality instruments are a part of what makes the app a lot enjoyable to make use of. No surprise, then, that greater than 300 million customers interact with AR every day. Unsure learn how to get began with Snap’s lenses and AR filters? Our newbie’s information to Snapchat will help.

17. 20 billion messages have been despatched to Snapchat’s AI-powered chatbot

Greater than 200 million folks have began conversations with My AI, Snapchat’s AI-powered chatbot. Snapchat estimates it might be some of the broadly used AI chatbots on the planet at this cut-off date.

18. Public Tales have elevated 3x this 12 months

In comparison with 2022, extra creators are posting public-facing content material to Snapchat, with 300% extra Tales posted within the U.S. this 12 months.

Snapchat for enterprise statistics

19. 7 million customers subscribe to Snapchat+

The paid model of Snapchat was launched in June 2022—Snapchat+ customers have entry to experimental and pre-release options for $3.99USD month-to-month. By the tip of 2023, seven million customers had subscribed.

20. Individuals are extra prone to share purchases and procuring moments on Snapchat

In comparison with different social media platforms, Snapchat is the probably place for folks to share purchases they love or enjoyable procuring moments.

Snapchat promoting statistics

21. 64% of advertisements are seen with sound on

Don’t overlook concerning the auditory element of your advert, if you happen to’re advertising and marketing on Snapchat—a whopping 64% of Snapchat advertisements are seen with the sound on.

22. Snapchatters are 45% extra prone to suggest a model after watching an advert on the platform

After they’ve seen advertisements on Snapchat, customers are 45% extra prone to suggest that marketed model to a good friend. One other very compelling quantity: 34% of Snapchatters usually tend to buy a product marketed on Snapchat than by one other outlet.

23. Audiences are 34% extra doubtless to purchase objects marketed on Snapchat than different platforms

That is in keeping with Snapchat itself, so maybe take this stat with a grain of salt. However its viewers of Gen Z and the younger era Millennials have loads of disposable earnings to spend—a mixed spending energy of $5 trillion, allegedly—so it most likely can’t harm to attempt? Right here’s all the things you should to know to get began with Snap advertisements.

24. Snapchat advertisements can attain 75% of the 13-34 12 months previous inhabitants in additional than 25 nations

When you actually wish to faucet into the Gen Z or Millennial market, Snapchat is your avenue. Throughout 25 nations, Snapchat can attain 90% of the 13-to-24-year-old demographic, and three-quarters of 13-to-34 12 months olds.

Snapchat statistics FAQ

Which age group makes use of Snapchat probably the most?

Most Snapchatters are between 18 and 24 years previous. Virtually 40% of customers fall into this demographic. Youngsters make up one other massive chunk of the Snapchat person base: 20% of Snapchatters are between 13 and 17 years previous.

How in style is Snapchat in 2024?

Snapchat is the tenth hottest social media platform, however the fifth hottest social messaging app. It’s obtained 800 million month-to-month energetic customers, a quantity that continues to develop 12 months over 12 months. Whereas it’s not the most-used app on the planet, it’s obtained a loyal fan base—greater than half of Snappchatters interact with the app every day.

Is Snapchat getting roughly in style?

Although Snapchat has been round since 2011, it continues to develop its viewers 12 months over 12 months. In February 2024, it hit 800 million month-to-month energetic customers for the primary time. As you’ll be able to see from this Google Traits chart, the curiosity in Snapchat has remained pretty regular over the previous 5 years, with occasional frenzied looking out when an enormous replace occurs on the app. Snap is regular as she goes.

Supply: Google Traits

Bonus: Discover out what folks really need from manufacturers on social—together with why they observe, interact, purchase, and even unfollow them—in The Social Media Shopper Report.

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