27 Inspiring YouTube Stats to Know in 2024

youtube stats

YouTube has continued to dominate the world of video sharing. Today, it’s a one cease store for all the things from leisure to how-to movies.

Understanding key YouTube stats and figures is the easiest way to develop a YouTube advertising technique that works and lasts.

Learn on for the YouTube person, utilization, and enterprise stats that you have to know to hit the bottom operating (and get that camera rolling).

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Normal YouTube stats

Harness the facility of YouTube’s international community with these stats.

1. YouTube is the 2nd most visited web site on this planet

With over 106 billion annual visits, YouTube is the second most visited web site globally. What takes first place? It’s dad or mum firm, Google, after all.

2. YouTube is the preferred social media platform within the U.S.

Amongst U.S. customers, YouTube is the preferred social media platform, beating out Fb, Instagram, Pinterest, and even TikTok.

Supply: Pew Analysis Heart

3. YouTube has 100 million paid subscribers

Premium providers are one of many best methods for social media platforms to generate income, and YouTube is not any exception. The platform at the moment boasts 100 million subscribers throughout Music and Premium providers.

4. YouTube is the third hottest mobile video app worldwide

YouTube clocks within the quantity three spot within the checklist of hottest cellular video apps worldwide, in line with Statista. Whereas this may sound spectacular, a more in-depth take a look at the numbers offers some pretty stunning insights.

TikTok, unsurprisingly, takes the primary spot with over 1 billion downloads worldwide. Netflix is within the quantity two spot, with a meager 182.8 million downloads, comparatively. And YouTube trails intently behind with 182.1 million downloads.

This leaves a spot of over 800 million downloaded between TikTok and YouTube.

YouTube, time to catch up?

5. Child Shark is essentially the most seen YouTube video of all time

Be sincere, you began singing Child Shark in your head while you learn that, proper?

It’s no surprise, contemplating this video has been seen greater than 14 billion occasions, making it the preferred YouTube video ever.

Within the second place spot sits Despacito by Daddy Yankee (8.54 billion views), and in third place Johny Johny Sure Papa by LooLoo Children (6.86 billion views).

6. YouTube is essentially the most watched on-line streaming service within the U.S.

Whilst you may consider platforms like Netflix and Hulu because the kings of American streaming, it’s really YouTube that has earned the crown. YouTube at the moment accounts for 8.6% of streaming utilization within the U.S., in line with Nielsen, adopted intently behind by Netflix at 7.9%.

Supply: Nielsen

YouTube person statistics

Questioning what YouTube’s person base appears to be like like? These YouTube person statistics will enable you to perceive the individuals behind the platform.

7. 83% of U.S. adults use YouTube

YouTube at the moment ranks as the preferred platform amongst U.S. adults, beating out platforms like Fb and Instagram. 83% of U.S. adults report utilizing YouTube.

8. 54.4% of YouTube customers are male

YouTube’s male customers proceed to make up a small majority of the platform, with 54.4% of customers figuring out as male, and 45.6 figuring out as feminine. It’s not clear what proportion of the viewers identifies exterior of the gender binary.

9. The vast majority of YouTube’s U.S. customers are aged 18 to 49

In contrast to competing platforms like TikTok, who’s person base skews closely Gen Z, YouTube stays a well-liked platform for customers throughout generations. The biggest distribution of YouTube’s person base falls between the ages of 18 and 49, adopted intently behind by these aged 50-64.

Supply: Pew Analysis Heart

10. YouTube U.S. customers are typically well-educated

Whereas some platforms, like BeReal and TikTok, have pretty low ranges of training amongst their person base, YouTube customers are typically comparatively well-educated.

89% of YouTube’s person base identifies as being a university graduate or increased.

11. YouTube boasts a various person base within the U.S.

In the USA, YouTube’s person base tends to be fairly various. In response to Pew Analysis Heart, YouTube utilization is break up roughly evenly amongst White, Black, Hispanic, and Asian populations.

12. The UAE has the best YouTube penetration charge

With regards to international penetration of the YouTube app, the United Arab Emirates (UAE) is main the pack with 98.7% penetration. Israel is available in second with a 93% attain, adopted by the Netherlands at 91%.

Canada’s YouTube penetration charge sits at 88.3%, and the USA falls additional down the checklist at 77.4%.

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YouTube utilization stats

Questioning how individuals use and luxuriate in YouTube? Use these YouTube utilization stats as your information.

13. Customers watch 1 billion hours of YouTube content material daily

In response to Google, customers spend greater than 1 billion hours of time watching YouTube movies daily. Now that’s numerous eyeballs!

14. Customers spend 28 hours monthly on YouTube cellular

When was the final time you checked your display time and thought, “eugh.” Hey, we’ve all been there.

Likelihood is, YouTube is likely one of the apps taking over your viewing time. In 2023, customers world wide spent a median of 28 hours on the YouTube cellular app every month.

Take into accout, this utilization isn’t even world wide. Customers in South Korea spent round 45 hours every month utilizing the app, whereas customers in Switzerland spent lower than 10. Within the U.S, sers spent round 26.20 hours on YouTube every month.

15. YouTube Children noticed 131 million downloads in 2023

YouTube Children had its finest yr up to now in 2023, seeing 131 million downloads—up from 103 million in 2022.

General, downloads for YouTube Children have continued to extend since its launch in 2016.

16. 81% of web customers have used YouTube

So… principally everybody. Even in the event you’re not creating common video content material on the positioning, it’s price having a presence right here on one of many world’s hottest digital hubs in some capability.

17. 26% of U.S. adults get news on YouTube

Getting information on social media is kind of the norm now (what this implies for society remains to be up for debate).

Fb stays the preferred information website for U.S. adults, with 30% of the market, whereas YouTube follows shut behind at 26%.

Supply: Pew Analysis Heart

YouTube enterprise statistics

Able to construct your model on YouTube? Right here’s the best way to improve your YouTube subscribers and promote your YouTube channel. Plus, use these YouTube for enterprise stats to information your technique.

18. YouTube is the #1 platform for researching merchandise and types

YouTube continues to be a behemoth on this planet of product promoting and model consciousness. In response to Google, YouTube is the primary platform for researching merchandise and types, or making buy selections.

Supply: Assume With Google

19. Viral YouTube content material can attain 100 million views is lower than a day

Virality nonetheless reigns supreme on social media, as any burnt-out social media supervisor can let you know.For these trying to go viral, one of the best you’ll be able to count on to do is 100 million views in lower than in the future. The YouTube video for Butter, by Korean pop sensations BTS, holds the document because the quickest video to achieve 100 million views, adopted up by their video Dynamite.

YouTube advert statistics

Take advantage of out of your YouTube promoting technique with these YouTube advert statistics.

20. YouTube remodeled $31 billion in advert income in 2023

Past paid subscribers, YouTube’s essential income driver is promoting. Cue a one minute second advert you’ll be able to’t shut that interrupts your DIY patio furnishings video…

Now that that’s over, YouTube made $31 billion in promoting income in 2023. This broke all the way down to roughly $7 billion in Q1, $7.6 in Q2, $8 billion in Q3, and $9 billion in This fall.

21. Multi-format video campaigns carry out higher in advert recall and model consciousness

Questioning whether or not your subsequent advert ought to be a long-form video, a YouTube Quick, a stay stream, or a podcast? Why not select the entire above?

In response to YouTube, campaigns that use two or extra video codecs see higher advert recall and model consciousness lifts than these utilizing just one.

22. YouTube advertisements boats 57% extra view time than different platforms

Need your advertisements to be seen? Actually seen? Then YouTube is likely to be the place. In response to the platform, advert views on YouTube are greater than 57% increased than on different competing platforms, underneath comparable testing situations.

23. Half of manufacturers really feel assured promoting on YouTube

Whereas platforms like LinkedIn and Instagram rank excessive for model promoting confidence, YouTube is sitting within the center floor.

About 52% of manufacturers report feeling assured promoting on YouTube, whereas the remaining 48% say they’re skeptical concerning the platform’s trustworthiness.

YouTube Shorts statistics

Shorts are one of many quickest rising options on YouTube’s platform. Learn to use them to your benefit with these stats.

24. YouTube Shorts sees 2 billion month-to-month logged-in customers

Launched in 2020, YouTube Shorts has shortly taken the world of short-form video by storm. As of July 2023, YouTube Shorts see a median of two billion month-to-month logged-in customers, and rising.

The most well-liked YouTube quick up to now got here from journey vlogger Shangerdanger, whose “Diver cracks egg at 45 ft deep” Quick has seen 14 million views.

25. YouTube Shorts see 50 billion each day views

YouTube Shorts are shortly changing into one of many platform’s best-known options, particularly amongst youthful, gen Z audiences.

At the moment, YouTube Shorts sees round 50 billion each day views, in line with YouTube inside information.

26. YouTube Shorts see 10-20% extra conversions per greenback

YouTube Shorts may simply be the following good thing in promoting. In response to Google, campaigns that leverage YouTube Shorts usher in 10-20% extra conversions per greenback than campaigns that depend on panorama belongings alone.

YouTube music stats

Music stays an enormous driver of YouTube’s person visitors. Find out how the YouTube music statistics break down right here.

27. The most well-liked channels on YouTube are music and youngsters’s content material

As of March 2024, the highest 5 hottest channels on YouTube are:

Wiz Khalifa Music (6 billion channel views)

Wow Kidz (5 billion channel views)

T-Collection (2.72 billion channel views)

Cocomelon – Nursery Rhymes (2.42 billion channel views)

SET India (2.33 billion channel views)

YouTube stats FAQs

What’s YouTube Stats for Nerds?

YouTube Stats for Nerds is a function on YouTube that offers you technical particulars about your video playback. It exhibits info just like the video’s ID, decision, and your web velocity. This may help you perceive why your video is likely to be buffering or not wanting as clear because it ought to. It’s additionally helpful for YouTube’s tech staff to troubleshoot and repair any points. Simply activate the function in your video settings to entry this beneficial information.

How do I see my YouTube stats?

To see YouTube stats on particular person movies, signal into your YouTube Studio Content material Supervisor. As soon as logged in, select Analytics, after which Prime movers within the Overview tab. Right here, you’ll be capable to see stats in your YouTube movies and channels, plus an summary of how your information has modified over time.

You too can use Hootsuite to view your YouTube stats. Merely open your Hootsuite dashboard, click on Analytics, then select New Report > YouTube. Right here, you’ll be capable to generate reviews for channel views, watch time, subscriber development, and extra.

Be taught extra about YouTube analytics on the Hootsuite blog.

How a lot does YouTube pay for 1,000 views?

The corporate typically pays round $10-30 per 1,00 YouTube views for creators within the U.S. This works out to round $0.01 to $0.03 per view.

Take a look at this experiment that covers how a lot YouTube pays for views.

How a lot does YouTube pay for 1 million views?

YouTube typically pays between $10,000 and $30,000 for 1 million views. That is a median, and a generalization, so remember your private income might look a lot completely different.

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