30 Free Social Media Templates to Save You Hours of Work

social media templates

These social media templates cowl each stage of the social advertising journey —from planning and creating content material, to publishing posts and measuring outcomes.

Fill them, customise them, and save your self a ton of time. It’s that easy.

You’ll see outcomes, too!

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Social media technique templates

1. Social media technique template

Whether or not you’re ranging from scratch or trying to enhance your present social advertising technique, you want this important social media template.

The social media technique template makes it straightforward to:

Set social media targets that result in actual enterprise outcomes

Higher goal your excellent buyer

Collect intel on the competitors so you may keep forward

See what’s already working and what’s not

Create or enhance your social media profiles

Develop a considerate content material technique and set a publishing schedule you may keep on with

Observe your progress and modify your plan as wanted

Bonus: Get a free social media technique template to rapidly and simply plan your personal technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.

2. Social media audit template

This social media template template will present what’s and isn’t engaged on social media—and what to do subsequent. It’s additionally useful for figuring out impostor accounts, out-of-date profiles, and new alternatives to have interaction your viewers.

Gathering these insights will show you how to get probably the most out of your social advertising funds and sources.

Get the free social media audit template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: Our information to conducting a social media audit will stroll you thru every step of the method.

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3. Purchaser persona template

Use this necessary social media template to conduct buyer analysis and higher goal your viewers by creating personas in your excellent buyer(s).

Get the free purchaser persona template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

4. Aggressive evaluation template

Conducting a aggressive evaluation for social media will show you how to establish gaps in your personal technique and keep one step forward of your competitors. It’s a simple solution to get helpful insights into your personal enterprise and your on-line viewers.

Get the free aggressive evaluation template

This template will information you thru a full social community evaluation of your competitors and show you how to establish your strengths, weaknesses, alternatives and threats.

5. Social media model information template

A method information for social media ensures all of the group members who speak and write about your model accomplish that in a constant means that helps your model picture and targets. Ensure your social media model information doesn’t miss any necessary sections through the use of our free template.

Get the free social media model information template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

6. Social media policy template

All organizations want a social media coverage. This official firm doc should present pointers in your group’s social media use. It’s critical for sustaining your model voice and lowering social media dangers.

Obtain your social media coverage template

Fill within the blanks and simply set the rules in your model on social media.

This customizable social media coverage template covers all of the fundamentals to make it fast and simple to determine how your group is represented on-line.

7. Engagement price calculator

Engagement price is one of the simplest ways to inform in case your viewers cares about what you’re posting on social media and what they need to see extra of. This calculator permits you to measure engagement on a post-by-post foundation or for a whole marketing campaign for any social community.

Use the calculator

8. Social media contest templates

Contests on social media are excellent methods to drive engagement, followers, leads, and model consciousness. The difficult half was correctly selling them throughout totally different social networks…till now! 

Obtain free social media contest templates

Additionally included in these templates are contest guidelines as a way to keep away from any pointless complications when it comes time to select your fortunate winners.

9. Social media bios template

Your bio performs a giant function in relation to compelling folks to observe and interact along with your model on social media.

A bio on any community ought to handle 5 key items of knowledge:

Who you’re

The place you’re employed

What you do

Your model’s tone

How somebody can get in contact with you

To be sure to cowl your bases, we’ve created easy-to-use templates from bios of high manufacturers on social media so you may create your personal very quickly.

Merely fill within the blanks and duplicate and paste the ultimate product into your profile.

Get free social media bio templates for each community

To make use of them in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: Learn our information to writing the proper social media bio for each community.

10. Social media proposal template

This template is for freelance social media professionals and social media businesses.

A social media advertising proposal is a doc during which you plan a set of social media advertising companies for a possible consumer. You’ll define the specifics of the work you plan to do for the consumer, together with a timeline and funds and the way you propose to work collectively.

With the appropriate particulars in place, you’re nicely positioned to determine a superb working relationship with a brand new consumer.

Obtain the free social media proposal template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

11. Social media RFP template

Social media RFPs are the place efficient social media methods, campaigns, and collaborations start. However that doesn’t imply creating one must be arduous and tedious. The truth is, with the appropriate tools, crafting a profitable social media RFP may be easy and even enjoyable.

Get the free social media RFP template

With this RFP template, you may simply create your personal in simply minutes and discover the appropriate company to accomplice with to fulfill your targets.

To make use of the template in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Social media calendar templates

12. Social media content material calendar

Obtain the free calendar template

This is without doubt one of the most necessary instruments to incorporate in your social media toolkit.

A social media content material calendar permits you to plan and schedule all of your social content material upfront for optimum impression.

It’ll additionally show you how to:

Determine and fill gaps in publishing

Bear in mind necessary dates and occasions

Discover your excellent content material combine

Guarantee your content material is contemporary and performing nicely

Collaborate with teammates and successfully allocate sources

In case you need assistance customizing the template, otherwise you’re on the lookout for extra content material calendar examples, take a look at our information to creating your personal social media content material calendar.

13. Editorial content material calendar

Get the free editorial calendar template

One other kind of social media template favored by social media execs is the editorial content material calendar.

It compiles all of your content material initiatives into one doc that can assist you plan and schedule every launch.

The best solution to set up a content material calendar is through the use of a separate tab for every month inside Google Sheets or an Excel spreadsheet. Actions may be damaged down by day or hour, relying on the amount and cadence of your publishing schedule.

Your editorial calendar ought to embrace fundamental details about every of those initiatives:

Title or description of the content material

Hyperlinks to supporting paperwork, like content material briefs

Writer or author


Channels you propose to put it up for sale on

14. Social media scheduling bulk add template

Publishing or scheduling social media posts throughout a number of networks one-by-one could be a massive drain in your most treasured useful resource: time.

However if you happen to use Hootsuite’s social media administration software you may add as much as 350 social media messages directly throughout a number of networks.

Try this quick how-to video, or learn on for the step-by-step directions and get the template.

Listed below are the directions in textual content format…

Create a .CSV file of all of the social messages you’d wish to add, positioned in a selected format:

Column A: Date and time (24-hour time). The accepted date codecs are under. Select one format and use it solely all through:

day/month/yr hour:minute

month/day/yr hour:minute

yr/month/day hour:minute

yr/day/month hour:minute

Column B: Your message. For Twitter there’s a restrict of 280 characters, together with the URL (which reserves at most 23 characters).

Column C: URL (non-compulsory). Enter the complete URL. You’ll be able to select to have these routinely shortened to Ow.ly hyperlinks.

Instances have to be set sooner or later (at the very least 10 minutes from add time).

Posting occasions should finish in both a 5 or a 0, i.e. 10:45 or 10:50. Outline just one submit per time slot.

Duplicate posts will not be allowed (it’s dangerous social media apply).

Sadly Excel typically causes formatting points, so we don’t suggest utilizing it to construct your spreadsheet. We want utilizing Google Sheets for creating CSV information. You may as well use TextEdit (1.7+) or TextWrangler.

Be aware: In case you determine to make use of Excel, you’ll want to inform Excel that that information in column is textual content and to not be modified or it is going to attempt to convert your dates into a unique show that can fail your add.

Get the social media bulk add template

You’ll be able to open and customise the template in Google Docs or any program that accepts CSV information.

Social media report templates

15. Social media analytics report template

Recording and analyzing social media efficiency is vital to proving the worth of your efforts.

However the place to start?

We’ve created a template with tabs to maintain observe of key metrics for various social networks, together with…

Followers gained/misplaced




Click on-throughs

And far more

However each technique is totally different, so be happy to switch the instance metrics with those that matter to your model.

Get the free social media analytics report template

In case you’re new to efficiency monitoring, you should definitely learn our newbie’s information to utilizing social media analytics. The article features a record of analytics instruments that make reporting even simpler.

16. Social media report template

This social media template is for presenting outcomes to your boss, purchasers, teammates, or another stakeholder.

Sure, it is going to embrace arduous information captured within the analytics report template. However, it additionally contains house for context and evaluation. Each are necessary to incorporate when presenting to individuals who aren’t as near social media as you’re.

Use this template to make suggestions, share classes discovered, and make suggestions for future techniques.

Get the free social media report template

Learn our step-by-step information on the way to report your social media outcomes for optimum impression.

17. Social media sentiment report

Monitoring social media sentiment is the important thing to staying on high of your goal audiences’ attitudes and safeguarding your model’s popularity on-line.

Sentiment reviews also can present you when your social methods want a course correction earlier than your model’s popularity (and backside line) take successful. And with our template, monitoring the temper of your viewers is simpler than ever.

Obtain the free sentiment report template

Influencer advertising templates

18. Influencer advertising technique template

Use this social media template to assist plan your subsequent influencer partnership or marketing campaign—on any social community.

Get the free influencer advertising technique template

19. Influencer media package

As an influencer, it’s extraordinarily necessary to have a powerful, informative and interesting media package. It’ll allow you to land skilled offers and kind significant partnerships for your online business.

Get the free influencer media package

Fill within the blanks, and also you’re able to go!

20. Model pitch template

In case you’re a comparatively new influencer, discovering a superb model partnership can assist construct your portfolio and credibility.

Nevertheless, numerous pitches fall flat as a result of they haven’t been thoughtfully crafted and tailor-made for the particular model. In case you’ve despatched numerous pitches and haven’t seen outcomes, you is perhaps lacking one of many 7 components each model pitch should embrace.

Unlock our free, customizable model pitch template to efficiently attain out to the manufacturers and lock down the influencer partnership of your goals.

Social media picture sizes template

21. Social media picture sizes cheat sheet

Okay, calling this a social media template is perhaps a little bit of a stretch, however it is going to prevent time on social.

The fast-reference cheat sheet has all of the advisable picture dimensions for each community. Profiles photographs, header photos, adverts—every part.

That you must get these proper. Compelling photos show you how to seize folks’s consideration and make a superb first impression.

The system for going viral

Every little thing you’ll want to make participating content material. AI help for captions, an AI hashtag generator, and access to Canva in Hootsuite.
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Social media resume templates

22. Social media supervisor resume templates

Trying to get into the digital advertising business as a social media supervisor? We’ve designed a number of resume templates to focus on how your expertise aligns with the talents that hiring managers are on the lookout for.

Get the free social media resume templates

You may must obtain the fonts for these templates, which you’ll seize at no cost from the hyperlinks under:Click on on every hyperlink to get began.

Instagram templates

23. Instagram advert templates

If you’re spending good cash on Instagram adverts they must be thumb-stoppingly eye-catching. Our skilled graphic designers have put collectively 15 fully-customizable templates designed that can assist you promote extra on Instagram.

24. Instagram Tales templates

In case you’re trying to create clear, polished, and persistently trendy Instagram Tales in your model, these 72 (!) free Instagram Tales templates are the way in which to go. Save time customizing these professionally designed ones with a couple of easy clicks in Canva.

Get the attractive Instagram Tales templates

25. Instagram submit templates

These 15 Instagram templates for participating, inventive feed posts. They’re notably helpful if you happen to’re trying to talk text-based data in a singular means (let’s not do screenshots of the notes app, celeb apology-style). They’re finest fitted to notable quotes, lists of information and giveaways.

26. Instagram spotlight icons and covers templates

Instagram Spotlight covers make a fantastic first impression.

Situated proper under the bio part of your Instagram profile, they supply a sophisticated search for your Instagram Highlights and draw consideration to your finest Instagram Story content material.

Get 40 Instagram spotlight icon templates

To make use of the templates, unzip the file and add the icons to Canva, add a background shade, and ship them to your phone so as to add them to your Instagram profile.

27. Instagram collage templates

Can’t select which photo to submit? A collage is the indecisive social media supervisor’s dream. This free template bundle presents 5 collage templates for Instagram posts and 5 collage templates for Instagram Tales.

28. Instagram Reels templates

Instagram Reels are a wonderful technique for selling your online business, however you don’t must be a video knowledgeable to place them collectively. These 4 templates for Instagram Reels let you add your personal inventive, and you’ll edit the textual content or video size to fit your advertising targets.

29. Instagram Reel cowl templates

By default, Instagram Reels can have you choose a canopy from a nonetheless out of your Reel. However it’s also possible to add a extra participating (and sure, much less blurry) Reel cowl — right here’s the way to do it. Plus, these 5 Reel cowl templates can assist get you began: they’re easy, stunning and informative.

30. Instagram Story background templates

Say you’ve already obtained some kickass content material — generally, all you want is an attention-grabbing background to actually make your submit stand out. Listed below are 30 aesthetic Instagram Story background templates to stage up your recreation.

31. Instagram DM templates

DMs are the place buddies are made. And in addition the place enemies come to complain. Direct messages on Instagram can change into overwhelming rapidly (except you employ Hootsuite’s Inbox for simple DM administration), and typing out a person reply for every messenger is tremendous time-consuming.

These 20 Instagram DM templates can take a few of the strain off. The templates embrace choices for welcome messages, connecting with influencers, responding to FAQs and questions on contests, replying to each optimistic and adverse suggestions and even ideas for the way to finish a DM dialog.

To make use of this template, simply copy and paste (the “Welcome” messages make a fantastic computerized reply—you may set that up, too).

Scorching tip: Ensure to learn and reread these messages earlier than sending them in a direct message, making certain that you’ve edited the entire required fields. The embarrassment of by accident retaining in one thing like [enter name of your brand] will hold you up at night time.

Scale back response time (and your workload)

Handle all of your messages stress-free with straightforward routing, saved replies, and pleasant chatbots. Strive Hootsuite’s Inbox at present.
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Fb templates

32. Fb store cowl photograph templates

When somebody visits your Fb Store, the very first thing they see is a big splash picture taking over nearly 1 / 4 of the display screen: your Fb store cowl photograph. That is your retailer’s headline, a giant, daring banner picture that introduces your model to potential new prospects.

Get the free FB store cowl photograph templates

You’ll be able to simply edit the templates in Canva.

33. Fb group coverage templates

If you would like your group to be a civilized clubhouse and never the wild west, setting some guidelines is an efficient place to start out. Use our templates for 3 several types of Fb group insurance policies to get began.

Get 3 Fb Group coverage templates

YouTube templates

34. YouTube banner templates

Your YouTube channel artwork is without doubt one of the most necessary parts of your YouTube channel. In spite of everything, you need folks to subscribe after they lastly attain your channel web page. These customizable Canva templates will catch eyes and get you the subs and model recognition that you just want.

Get your free YouTube banner templates

Pinterest templates

35. Pinterest picture templates

Pinterest is not only a social community — it’s additionally a visible search engine and productiveness software. For companies, it supplies a singular alternative to succeed in new audiences and develop consciousness in your manufacturers and merchandise.

Get the free Pin templates now

Love these social media templates? Save much more time on social media with Hootsuite. From a single dashboard you may handle all of your accounts, schedule posts, interact your viewers, enhance efficiency, and extra. Strive it free at present.

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Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.

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