32 Instagram Options Entrepreneurs Want To Know in 2024

instagram features

Instagram options are consistently pushing boundaries, evolving, and altering earlier than our very eyes.

This social community is a multi-talented queen: Positive, you may throw a cool filter on a photo, however because of Instagram’s many native options, you can too:

edit movies,

purchase your mother’s birthday current,

begin an annoying groupchat,

see all the posts you’ve preferred (ever),

video name your coworker, and

begin a flame warfare by way of quiz stickers.

Listed here are the Instagram options that each marketer ought to know, together with new updates and hidden options. Take notes! (Simply kidding, bookmarking the web page is nice sufficient for us).

Bonus: Declare your pack of free animated Instagram Reels templates created by Hootsuite’s skilled designers. Simply customise them in Canva, and take your Reels recreation to the following degree at this time.

New Instagram options

Music on carousels

how one can add music to your reels? Now you can add tunes to your carousel posts too! Get groovy.

Supply: Instagram

Remark part polls

Instagram feedback have largely been left alone by the scientists who provide you with new options… however not! Now, you may ballot your viewers throughout the feedback part in your posts.

Supply: checkthetag on Instagram

For now, they’re solely accessible on mobile, however we’ll preserve fingers crossed for polls within the desktop model of Instagram.

Will this be a technique to remedy remark part arguments?

Map search

Instagram’s lengthy had location capabilities, but it surely’s improved its map search options. Customers can discover well-liked tagged places round them, making it simpler to search out companies, mural picture ops, and different noteworthy public locations.

You may filter location outcomes by particular classes like eating places, cafes, or salons.

Supply: Instagram

AI stickers

Can’t discover the precise sticker you need? Now you may generate them utilizing AI! If you search by means of GIPHY stickers, you may merely add in a time period, hit “AI stickers,” and have it generated for you. The alternatives are countless.

Supply: Instagram


You may create stickers from your personal photographs utilizing Cutouts, discovered within the sticker part. You want a photograph with a transparent topic in it for Instagram to robotically pull out a sticker, or you may manually do it your self.

Broadcast Channels

With Broadcast Channels, you may ship followers who’ve opted into your channel mass updates. It’s like blasting out a message to your whole subscribers.

Apart from following accounts, Broadcast Channels are one of many solely Instagram subscription options your followers should decide in to.

Supply: Instagram

Collabs on reels and carousels

The extra the merrier, proper? With this Instagram collab characteristic, now you can accomplice up with three buddies on a feed publish, carousel, or reel. This implies your content material will seem in your collaborators’ feeds and vice versa!

You’ll probably have the ability to triple the eyes in your content material. The engagement for the publish might be shared by all the accounts concerned.

Instagram enterprise options

Skilled Dashboard

The Skilled Dashboard on Instagram is for Enterprise and Creator accounts. Right here, you may measure your efficiency on the app. You’ll additionally study about methods to enhance your metrics—the “Develop Your Enterprise” part has useful instruments for excellent ‘gramming.

Supply: Instagram

Interactive bio

The interactive bio options make it simpler on your viewers to access info straight out of your Instagram profile. Info like your enterprise’s deal with and cellphone quantity are clickable, main curious potential clients straight to the purpose.

And don’t overlook in regards to the hyperlink in bio—you may copy and paste your organization web site there or craft your personal linktree to maximise that house.

(Psst: should you’re searching for new IG bio concepts, we’ve obtained 10 scorching ones).

Supply: Ask for Luigi on Instagram

Desktop publishing

In June 2021, Instagram launched the desktop publishing characteristic. This characteristic launched to a convincing applause from content material creators in every single place who not have been tied to their telephones.

For those who like desktop publishing, you’re going to have a serious crush on Hootsuite. Hootsuite’s publishing instruments are desktop-friendly and let you plan and schedule your content material, discover the optimum time to publish, and extra.

Instagram Insights

Instagram’s Insights let you observe your success on the platform (they’re a part of the Skilled Dashboard, see above). Hold observe of necessary metrics like your engagement charge, likes, feedback, followers and extra utilizing this characteristic.

For a whole rundown of methods to use IG analytics for your enterprise account, we recommend taking a looksee at this weblog publish.

Instagram Stay

Make critical connections (in real-time) utilizing Instagram Stay. This characteristic helps you interact your viewers and may give you a serious step up relating to model authenticity. Utilizing Instagram Stay, you may:

join with viewers,

invite them to hitch your stay video,

collaborate with different creators in a split-screen format,

current shoppable merchandise and extra.

For extra on utilizing Instagram Stay for enterprise, take a look at this no-sweat, tear-free information to IG Stay.

Instagram collabs

Collab posts enable two separate accounts to share the identical content material to each of their feeds. Each of the creator’s handles seem within the publish, and the feedback and likes are multi function place.

This can be a smart characteristic to make use of while you’re partnering with an influencer or one other enterprise for an commercial or sponsored content material. It makes the partnership clear and apparent to your viewers and will increase your visibility.

To study extra about mastering the artwork of Instagram collab posts, right here’s some studying for you.

Instagram messaging options

Direct messages

Direct messages are a non-public technique to work together on Instagram. That is one of the best place to have a dialog that you simply don’t need the entire world to see. To get probably the most out of your Instagram DMs, right here’s an important information.

Pinned feedback

Feedback usually present up chronologically, however generally they’ll be listed with probably the most preferred ones on the high. You may pin feedback on the high of the pile (straight beneath the caption) so you may management which feedback your viewers sees first.

Companies can use pinned feedback to amplify optimistic messages, draw consideration to ceaselessly requested questions or just put a humorous remark entrance and middle. (Pinning a remark is simple: right here’s methods to do it.)

Supply: Tanks Good News on Instagram

Polls, quizzes, GIFs, and stickers

Utilizing Instagram Messenger, you may ship GIFs or stickers in any direct message. Plus, you may ship interactive polls or quizzes to any group chat (any message with three or extra accounts concerned).

To entry these options, go into the chosen chat and faucet the sticker icon on the decrease proper aspect of the display. From there, you’ll have the ability to choose stickers and GIFs and use the ballot and quiz choices—if what you’re searching for doesn’t pop up straight away, use the search bar.

Instagram Notes

Consider the Instagram Notes characteristic like a bulletin board: you may “pin” brief phrases to the highest of Messenger, they usually’ll keep there for twenty-four hours. Notes are a terrific place to remind individuals about occasions, promotions, life updates and extra.

Need to study extra about Instagram Notes (and what the heck they’re for)? Right here’s a weblog publish for you.

Instagram Story options

Instagram Story captions

Captions are a basic technique to up your Instagram Story recreation — they let you layer textual content, emojis and tags over the picture, Reel or publish you’re sharing.

Instagram Story hyperlinks

You may hyperlink to a web site in your Instagram Story. You’ll discover this characteristic in stickers.

Supply: Good Protein on Instagram

Instagram Story highlights

IG Tales disappear after being posted. That’s except they’re saved in a Story Spotlight. Story Highlights let you preserve notable or informative Tales “pinned” and simply accessible on the high of your profile.

For those who’re seeking to customise your spotlight covers, right here’s methods to do it.

Supply: Hootsuite on Instagram

Interactive Story stickers

Story stickers enable customers to work together along with your content material whereas staying within the Instagram app. Interactive stickers embody swimming pools, hyperlinks, quizzes and questions. You need to use these options to have interaction along with your viewers, supply opinions, or get concepts.

For extra Instagram Story concepts, right here’s a weblog publish with over 30 examples.

Add yours

That is certainly one of Instagram’s newer sticker choices, and it has some very cool potentialities relating to sharing. The “Add yours” sticker permits anybody on Instagram to take part in a photo-sharing problem that follows a selected immediate. For instance: “You as a teenage dirtbag.”

These sticker prompts can blow up, with a whole lot of 1000’s of individuals utilizing them as an excuse to share photographs.

Instagram Reel options


The Remix characteristic provides Instagram customers the chance to make a Reel that features a picture or video posted by one other consumer. This can be a nice technique to shoot response movies, make an interesting touch upon one other publish or support one other consumer of the app. (Additionally, sing duets!)

Reel templates

Enhancing Instagram Reels could be a ache (particularly should you’re utilizing IG’s in-app program — listed below are some free different options), and Reel templates are a user-friendly technique for creating glorious movies. Templates will robotically clip your chosen movies right into a sure time-frame, normally to the beat of a selected music–offering you with a superbly edited video in only a few seconds.

To make use of a Reel’s template, simply hit Use template, which seems above the account title on the Reel.

Instagram purchasing options

Product tags

Product tags are an superior device for retailers utilizing the platform (and an much more superior device for on-line shopaholics). This Instagram purchasing characteristic provides companies the chance to showcase their merchandise on-line and customers the chance to purchase these merchandise straight throughout the app.

Instagram purchasing is an artwork — listed below are the highest tips of the commerce.

Instagram Checkout

Talking of shopping for straight throughout the app: that’s what Instagram Checkout is all about. This in-app characteristic makes purchasing criminally simple.

Hidden Instagram options

See previous posts you’ve preferred

You understand how generally you want one thing and assume, I received’t overlook what that was! Solely to attempt to revisit the publish later, fully forgetting what it was? Nicely, now you may see the posts you’ve preferred.

Click on the hamburger menu (three traces stacked on high of one another) in your profile. Navigate to Your Exercise, click on Interactions, after which click on Likes.

Conceal, delete, or flip off feedback and likes in your posts

You have got management over who interacts along with your content material on Instagram. That is essential, particularly for enterprise accounts. The very last thing you need is a runaway feedback part filled with negativity.

To filter feedback by key phrase:

Go to Settings and faucet Privateness, then Hidden Phrases.

Toggle Hidecomments to filter basic offensive phrases.

Click on Handle customized phrases and phrases for messages, feedback, and posts so as to add customized filters.

To delete feedback:

Faucet the speech bubble icon beneath the remark you need to delete.

Swipe to the left over the remark textual content.

Choose the rubbish can icon that seems to delete the remark.

It’s also possible to delete your personal feedback utilizing the identical technique.

To disable feedback totally:

You may’t flip off feedback on your total profile, just for particular person posts.

Whereas posting a picture, faucet Superior Settings on the backside.

Toggle on Flip Off Commenting to disable feedback for that publish.

Clear your Instagram search historical past

You may do away with all of the bizarre or misspelt searches you’ve created from your search historical past. Right here’s how:

Go to your profile.

Faucet the hamburger menu (three traces stacked).

Choose Your exercise.

Faucet Latest searches.

Click on Clear all.

Add a particular font to your bio

these fancy fonts all of the cool youngsters are utilizing of their bios? Now, you may have what they’ve. So as to add particular fonts to your bio:

Use third-party web sites like Picsart to discover a fancy font you want.

Kind your required bio textual content into the web site.

Select a font type from the choices offered.

Copy the textual content with the particular font.

Open your Instagram app and go to your profile.

Faucet Edit Profile and choose the Bio part.

Paste the copied textual content with the particular font into the bio area.

Create a fast reply response to frequent messages

For those who run a enterprise account on Instagram, you may endure from receiving the identical messages again and again. You may streamline responding to ceaselessly requested questions and feedback on Instagram Enterprise accounts with saved replies. Right here’s how:

Go to Enterprise in your Settings, then Fast Replies. Alternatively, click on the three-dot chat bubble icon on the backside of your display and choose New Fast Reply.

Create a shortcut for an extended response you usually ship.

For instance, use “returnpolicy” as a shortcut for an extended response about your return policy.

Enter the longer response related to the shortcut.

If you need to use the response, both sort the shortcut into the remark field or faucet the Fast Replies icon to select from your saved responses.

For those who like that, then you definitely’re going to like group administration utilizing Hootsuite Inbox.

With Hootsuite, you’ve gotten entry to messages from your whole social media accounts in a single place. You may add notes to buyer profiles and deal with your whole messages as a staff. And Hootsuite Inbox comes with extra automation capabilities than Instagram’s native platform:

Automated message routing

Auto-responses and saved replies

Routinely triggered buyer satisfaction surveys

AI-powered chatbot options

Select your favourite accounts to see extra of

You may create a favourite’s checklist to see extra of the Instagram buddies, fam, and influencers you’re keen on. Their posts might be greater up and proven extra usually in your Feed, and you may entry a favorites-only Feed to examine in in your individuals.

This Favorites Feed comes with out adverts or recommended posts and is completely nameless. To pick out your favorites, faucet the Instagram brand on the high left nook and add your most popular accounts to the checklist.

Create, schedule, and publish Instagram posts and Tales (and all of your different social content material), work together along with your viewers, and measure your success from one dashboard utilizing Hootsuite. Begin your free 30-day trial at this time.

Develop on Instagram
Simply create, analyze, and schedule Instagram posts, Tales, Reels, and Threads with Hootsuite. Save time and get outcomes.

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