36 X (Twitter) Stats That Matter to Entrepreneurs in 2024

x twitter stats

There’s been lots of change at X (previously referred to as Twitter) within the final 18 months. So what’s the present state of affairs?

This freshly up to date stock of X (Twitter) stats reveals that the platform presents some distinctive alternatives for manufacturers – if you already know your viewers.

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Common X (Twitter) stats

1. 70% of U.S. adults have seen or heard about Twitter’s title change to X

Tha means 30% have heard nothing in regards to the change and won’t know what you imply should you check with X alone. It’s a tough linguistic street to navigate, which is why we normally nonetheless embrace the unique title once we discuss in regards to the platform.

2. 43% of Twitter customers mentioned it was a mistake to alter the title to X

It actually makes it more durable to put in writing in regards to the platform, analysis the platform, and even discuss in regards to the platform. Most conversations and stories in regards to the platform now name it X (previously Twitter), or some variation of this wording for readability.

Bonus: Discover out what individuals really need from manufacturers on social—together with why they observe, interact, purchase, and even unfollow them—in The Social Media Consumer Report.

3. Essentially the most adopted Twitter account is @ElonMusk

The brand new X/Twitter proprietor overtook former U.S. President Barack Obama as probably the most adopted account after buying the platform.

As of this writing, Musk has 179.2 million followers, whereas Obama has 131.9 million.

Justin Bieber, Cristiano Ronaldo, and Rihanna spherical out the highest 5.

4. Solely 40% of individuals have a constructive opinion of X

It’s no secret that Musk’s takeover of the platform has been a divisive matter for Twitter’s person base, with some customers applauding his choices and others disagreeing.

For now, the platform is disliked by 26% of the general public, with 19% holding a impartial opinion.

Supply: YouGov

5. X is the ninth hottest social platform in america

Pew Analysis Heart discovered that 22% of Individuals say they ever use Twitter, in comparison with 68% for Fb and 47% for Instagram.

Supply: Pew Analysis Heart

For entrepreneurs, this may occasionally imply that X just isn’t the highest precedence for social advertising and marketing. (And we’ll share some statistics on Twitter utilization by manufacturers in a while that bear that out.)

Nonetheless, an important factor is to grasp whether or not your particular goal market makes use of X. In the event that they’re energetic on the platform, it’s price your time, no matter how in style it’s with different teams.

X (Twitter) person statistics

6. About 250 million individuals go to X every single day

That’s down from 259 million in November 2022, however up from the 225 million X CEO Linda Yaccarino mentioned the platform had in November 2023.

Whereas there could have been an preliminary drop in person profiles after Musk shook up the platform in October 2022, issues appear to be recovering. Entrepreneurs might want to maintain an in depth eye on Twitter person statistics over the following yr to see how this all shakes out.

For now, maintain an in depth eye in your X (Twitter) analytics utilizing a software like Hootsuite to see how your engagement charges and ROI evaluate to the outcomes you’re getting on different platforms.

7. About 55 million Individuals aged 12 and up use X

Supply: Edison Analysis

We simply mentioned that X utilization gave the impression to be night out, however this isn’t the case for American customers particularly. American customers on the platform have dropped 30% since 2023.

However once more, if the Individuals nonetheless utilizing the platform are your goal market, you shouldn’t fear an excessive amount of about that drop. Viewers analysis, testing, and reporting are your keys to weathering this variation.

8. 42% of American X customers are aged 18-29

Once more, the lesson right here is to make sure information is guiding your social media advertising and marketing technique. It’s simple to imagine that Gen Z solely cares about TikTok, however they’re by far the biggest technology on X.

The subsequent-largest group of customers is 30- to 49-year-olds, who make up 27% of the American X person inhabitants.

9. 26% of American males use X, however solely 19% of girls

Together with the following merchandise in our listing of Twitter stats, this means that entrepreneurs particularly concentrating on a male viewers could want to make investments extra effort within the platform.

10. X has the biggest gender hole of any social platform

60.9% of customers worldwide are male, and 39.1% of customers are feminine (no different gender choices had been introduced). X additionally has the biggest share of male customers of any social community.

Supply: Statista

11. 29% of Individuals who make $100,000 per yr or extra use X

That’s the biggest share of any revenue group. Nonetheless, it pales compared to the 68% of Americas on this revenue class who use Fb and 54% who use Instagram.

X use just isn’t vastly assorted throughout revenue classes. Between 18 and 21% of Individuals in all revenue classes underneath $99,999 additionally use the platform.

12. 29% of Individuals who’ve a university diploma use X

That’s almost double the utilization of these with highschool or much less, 15% of whom use the platform.

13. 26% of Individuals who reside within the suburbs use X

Together with 25% of those that reside in cities. Solely 13% of rural Individuals use the platform.

14. 26% of left-leaning Individuals use X

Examine that to twenty% of those that lean to the suitable. This is among the bigger gaps in use amongst political affiliations of all of the social platforms (besides Instagram).

Mix the entire above statistics about Twitter customers and you can begin to construct a persona of the most typical X person: A school-educated left-leaning man who has a university diploma and lives within the suburbs.

Study extra in our publish on X (Twitter) demographics.

15. X sees a mean of 1.7 million customers enroll per day

That explains the restoration from the drop in whole customers. We’ll be maintaining an in depth eye on this pattern to see if it continues (and it is best to, too!).

X (Twitter) utilization statistics

16. 80% of X person classes embrace watching video

Video views elevated 35% year-over-year, whereas the typical time spent watching movies elevated by 17%.

You might not have considered Twitter as a video platform, however X is leaning laborious into video this yr. If you happen to’re not already testing video efficiency on X, you might need to begin.

17. Immersive video on X has greater than 100 million day by day energetic customers

Greater than half of these customers are Gen Z. So what precisely is immersive video? It’s X’s tackle full-screen vertical vids. It’s a possible new floor for sharing the sorts of movies you’re already creating for TikTok and Instagram Reels.

18. 23% of Individuals get news from X

And 12% often get information from the platform. That makes it the fifth-most-popular social community for information consumption in america.

Supply: Pew Analysis Heart

Males are more likely to get their information on X than ladies are. 62% of standard X information customers are males, in comparison with 36% ladies.

Both means, X continues to be a comparatively vital social platform for information.

Notice: Whereas we don’t particularly have numbers for Canadians getting information on Twitter, we will extrapolate from the American figures that Twitter could also be some of the vital social platforms for Canadian information dissemination, since Meta platforms block information in Canada.

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19. The common person spends 30.9 minutes per day on X

That equates to three.6 hours per week or greater than 15 hours monthly. It’s a rise of 13% since final yr.

Mobile time spent has elevated 17% since September 2023. With cell time spent growing quicker than desktop time, it’s price testing mobile-first content material on the platform.

20. In whole, individuals spend greater than 8 billion energetic minutes on X per day

That’s a rise of 10% from 2023. X information exhibits a lot of the current progress in time spent comes from video and Communities merchandise, with individuals spending greater than 300 million minutes on Communities day by day.

Communities are dialogue channels just like Fb Teams. When you’ve got useful area of interest experience and thought management, you might want to search for Communities to contribute to, and even take into account beginning your personal.

21. X Premium subscribers spend a mean of three occasions longer on the platform than different customers

It is smart that folks keen to shell out the $8/month for X Premium are the platform’s energy customers.

22. X is the most-used social platform for simply 5% of Individuals aged 12+

It ranks fifth on this entrance, behind Fb (46%), Instagram (19%), TikTok (13%), and Snapchat (6%). Which means most X customers are spending the majority of their social media time elsewhere.

However for these 5%, X is the place it’s at. That is additional proof of the significance of testing your cross-platform technique to see what resonates (and the place) together with your viewers.

23. The X iOS app is most-used by Individuals, whereas the Android App is most popular by these in India

There are important variations in utilization between the 2 variations of the X cell app.


Supply: X iOS app utilization through information.ai


Supply: X Android app utilization through information.ai

X (Twitter) for enterprise stats

24. 66% of manufacturers have a presence on X

X’s advert attain isn’t the most important, neither is the platform the suitable match for every type of companies. But when your persons are on X, try to be too.

Study the ins and outs of the Twitter algorithm and find out how to create a successful Twitter advertising and marketing technique to push your enterprise to new heights.

Supply: Hootsuite 2024 Social Developments Report

25. Solely 30% of social entrepreneurs are assured they get constructive ROI from X

That’s a 23% lower from the earlier yr.

Supply: Hootsuite 2024 Social Developments Report

This helps clarify why…

26. X noticed a 7% drop in model use in 2024

Manufacturers are likely to flee from uncertainty, and this was a yr stuffed with uncertainty and hypothesis for the platform beforehand referred to as Twitter.

For manufacturers to return in power to X, they’ll want to achieve extra confidence of their ROI. Use a software like Hootsuite Superior Analytics to trace your personal ROI on the platform and use the outcomes to find out how a lot effort you place into your X natural (and paid) technique.

27. The common natural X engagement fee is 1.66% for the leisure and media business

That’s the best fee amongst all obtainable industries tracked in Hootsuite Analytics Business Benchmarking software. The bottom engagement fee by business is 0.88% for meals and beverage.

To not concern: It’s simple to beat 0.88% with the suitable X content material technique, networking efforts, and time. (And you may all the time run adverts for a lift if wanted.)

Undecided what your common engagement fee is? Discover out with our free engagement fee calculator, or strive Hootsuite and let it crunch your numbers and inform you find out how to enhance — routinely.

28. X accounts with greater than 2,500 verified followers qualify for X Premium for free of charge

Elon Musk made this announcement in late March. Beforehand, the one technique to get premium options was to pay $8/month.

Going ahead, all 𝕏 accounts with over 2500 verified subscriber followers will get Premium options without spending a dime and accounts with over 5000 will get Premium+ without spending a dime— Elon Musk (@elonmusk) March 28, 2024

We’ve already mentioned that Premium customers spend extra time on the platform. That is added incentive for manufacturers to purpose to extend their Premium follower base.

X (Twitter) promoting stats

29. X has 528.3 million monetizable month-to-month energetic customers (mMAU)

mWhat? Twitter defines a monetizable month-to-month energetic person (mMAU) as an account that has bodily logged in on a month-to-month foundation and isn’t a bot.

These customers are monetizable as a result of they see Twitter adverts after they log in. So, that is the potential promoting viewers for adverts you place on the social media platform.

30. Vertical video adverts on X see a 7x higher engagement fee than home timeline adverts

This new advert format additionally sees a ten% incremental improve in attain, and 14% decrease CPM.

We already talked in regards to the improve in time spent on immersive video, the natural model of this format. If you happen to see success with natural vertical movies on X, take into account including funds to check them as adverts, too.

31. X adverts noticed a 22% improve in whole engagements in 2023

X attributes this improve partially to modifications within the algorithms. Extra engagements are good for advertisers. If you happen to’ve been dissatisfied together with your X adverts engagement up to now, it could be time to strive once more.

32. X’s advert spend income will drop 2% this yr and 4% in 2025

That will not sound like a lot, but it surely follows a significant drop in Twitter’s income in 2023 (down 55%).

That’s in line with estimates by eMarketer, which notes that the platform is actively attempting to usher in new advertisers within the small-to-medium enterprise class.

Our US promoting income continues to be down 60%, primarily because of strain on advertisers by @ADL (that’s what advertisers inform us), in order that they virtually succeeded in killing X/Twitter!— Elon Musk (@elonmusk) September 4, 2023

33. 32.4% of X’s advert spend comes from the media sector

And one other 19.8% from retail.

Supply: eMarketer

If you happen to function in journey and tourism or automotive, this implies you’re going through a lot much less advert competitors on the platform. There’s potential to face out from the gang.

X (Twitter) Tweet statistics

34. You possibly can publish on X as much as 2,400 occasions per day

Does anybody want extra? In all seriousness, X has just a few limits to assist scale back potential bot spam.

Wish to get the utmost attain from all these posts? Use Hootsuite’s Greatest Time to Publish function to schedule your X content material on the optimum occasions to your viewers to see it and interact.

35. The highest 4 dialog subjects on X in 2023 had been sports activities, gaming, music, and meals

There have been greater than 4 billion posts about sports activities alone on the platform in 2023.

If you happen to’re working in one among these industries, take into account placing a social listening technique in place to seek out related conversations to hitch. Individuals could already be speaking about your model with out tagging you.

36. 84% of X posts are replies, retweets, or quote tweets

Solely 15% are authentic posts.

For entrepreneurs, the perception right here is that X customers are very keen to share content material they agree with, or that resonates with them. When planning your X content material technique, take into consideration your posts with the potential for re-shares in thoughts.

Construct a smart X advertising and marketing technique through the use of Hootsuite to plan, schedule, and publish Tweets, interact with customers, and observe subjects and hashtags. Mixed with highly effective Twitter analytics, Hootsuite is your good accomplice for achievement on the platform and all different networks.

Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.

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