8 Time-Saving Instruments for 2024

social media automation

If you happen to’re like us, you favor enjoyable jobs over tedious duties. (Really, in case you have been into tedium, you most likely wouldn’t be studying this weblog within the first place.) That’s why you’re going to like social media automation tools.

Social media automation instruments help you automate boring, time-consuming duties so you may get again to the enjoyable stuff, like creating beautiful content material.

On this weblog, you’ll discover ways to automate duties on social media with instruments that allow you to enhance response time, cut back the time spent on repetitive duties, and provide the insights it is advisable create extra partaking content material.

Bonus: Get a free social media technique template to rapidly and simply plan your individual technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.

What’s social media automation?

Social media automation is the observe of utilizing instruments or software program to handle repetitive advertising duties on social media platforms. This contains posting content material, replying to FAQs, monitoring outcomes, and building experiences in much less time, with much less effort.

What are you able to automate in social media advertising?

You may automate many (however not all!) tedious social media advertising duties. And don’t fear—we’ll get to the software program instruments that may care for these duties for you on the backside of this publish.

Content material creation

Let’s face it: we will’t all the time be the Vincent Van Gogh-esque artistic geniuses we regularly are. Typically, we’re extra like Vincent Van No. However, in case you want a hand brainstorming content material concepts, you’ll be able to all the time flip to a generative AI software that can assist you out.

Look, you’ll be able to (and will) automate text-based content material, visuals, and movies utilizing generative AI. However you completely have to evaluate and edit AI-generated outcomes. AI isn’t good (none of us are), nevertheless it’ll offer you that get-up-and-Gogh increase you want.

Supply: ChatGPT

Social media posting

Switching between completely different social accounts to publish a number of occasions per day can take up a variety of time. Particularly as a result of the very best time to publish and content material advertising greatest practices fluctuate by platform.

Automated social media posting saves time and will increase effectivity with out lowering content material high quality. As soon as your content material is locked and loaded, you should utilize a social media automation software to schedule the suitable items and publish occasions on every community. Then sit again, loosen up, and let the robots take your posts over the end line.

Social customer support

A latest Hootsuite social tendencies report noticed an enormous dip in on-line buyer satisfaction charges. However why are individuals so sad? As soon as the world formally reopened (bye-bye COVID), enterprise homeowners stopped taking note of on-line customer support.

So, what does this imply for your small business? There’s a gaping gap within the ecommerce market, one you’ll be able to fill with higher customer support. And a technique to try this is to make use of buyer interplay automation.

You don’t want a human workforce member to reply frequent questions like “What are your hours?” and “Do you’ve gotten any coupons accessible?” Likewise, you’ll be able to automate service requests associated to package deal monitoring, refund standing, and different points tied to your CRM.

Conversational AI instruments can deal with extra primary work with out drastically affecting your small business’s backside line.

Social analytics

Automated information assortment makes analytical reporting and decision-making so much simpler. Fortunately, social media advertising automation was virtually constructed to care for the tedious quantity crunching you really hate.

Automated information assortment can embrace issues like:

Platform-specific social information, like the very best time to publish on Instagram vs. TikTok

Put up engagement stats, like likes, feedback, shares, and extra

Key phrase or hashtag monitoring, which lets you see precisely what persons are saying about your model, themes associated to your business, and your rivals

If you happen to discover the proper software, you’ll be able to even automate your reporting, producing client-ready dashboards and experiences with only a few clicks.

Suggestions for efficient social media automation

Don’t use spammy bots

Simply because some instruments exist doesn’t imply it’s best to use them. Bear in mind: use bots for good, not evil. Embrace bots that assist enhance prospects’ lives and your individual.

AI instruments that velocity up customer support response occasions? Nice. An inbox to handle DMs, feedback, and tags from a number of networks in a single place? Wonderful.

However bots that robotically touch upon or like social posts? Not such a good suggestion. They’ll trigger lasting harm to your relationships together with your viewers. They’ll additionally land you in scorching water with the social networks themselves.

Keep away from cross-posting with out making changes for particular networks

Cross-posting the identical content material to a number of social media accounts may appear to be the simplest choice. Nevertheless it’s actually not the simplest.

Some instruments (together with social media platforms) help you robotically cross-post to different platforms. Don’t be tempted.

Social platforms have completely different picture show ratios, character depend limits, and social options. Audiences on these platforms have completely different expectations, demographics, and phrase preferences. It’s extremely unlikely that your link-heavy Facebook publish, for instance, will carry out as properly on linkless Instagram.

As a substitute, take the time to regulate your message for every platform’s viewers. On the naked minimal, you’ll wish to evaluate:

Consumer handles, which may fluctuate between platforms

Picture specs, like file sort, measurement, cropping, and so forth.

Textual content, together with platform character depend and platform-specific language

Hashtags, together with quantity and utilization

As a substitute of cross-posting, use automated social media publishing at set occasions to make use of your time most effectively.

Discover a stability between human experience and automation

A poor builder blames his hammer when the home falls down. If you publish a “Don’t fear, be glad” publish the identical day as a world tragedy, the identical goes for you.

tl;dr? Don’t set it and neglect it until you need your home to topple. Automating social media advertising doesn’t imply you flip a change and stroll away.

It’s vital to watch any automated outputs, together with your publishing schedule. That means, you may make any changes required in actual time.

World-changing crises occur on a regular basis on social media. A poorly timed publish could make your model look out of contact or tactless.

The very best social media automation instruments for 2024

1. Hootsuite

Primary on our record is Hootsuite (what, are you stunned?). Hootsuite offers a complete social media administration platform that provides a variety of automation options. We’ve received so many options, in truth, that we broke them out one after the other under.

Hootsuite streamlines your social media advertising efforts, making it simpler so that you can handle your entire social accounts from one place. In our humble opinion, it’s the very best social media automation software.

Value: Free trial, adopted by a tiered paid subscription beginning at $99/month.

This software is greatest for: Medium-to-large groups, social media entrepreneurs, and content material creators.

Right here’s a breakdown of Hootsuite’s key automation instruments and why it’s best to care about them.

OwlyWriter AI

OwlyWriter AI is Hootsuite’s AI-driven, social-media-specific content-generating software. Use it to avoid wasting main time producing and testing social media captions.

Key options:

Speedy content material technology. Create partaking and related social media posts in seconds, saving you time and inventive power.

Immediate insights. Routinely establish and repurpose your top-performing posts—with out manually reviewing your previous content material.

Craft good posts in seconds

OwlyWriter AI immediately generates captions and content material concepts for each social media community. It’s critically simple.
Begin free 30-day trial

Finest Time to Publish

Timing is essential; you wish to publish when your viewers is fortunately shopping. Hootsuite’s Finest Time to Publish characteristic analyzes, optimizes, and automates your posting schedule.

Key options:

Knowledge evaluation. Analyzes your viewers’s on-line habits to find out the best occasions for posting.

Improved visibility. Routinely schedule content material for max attain and engagement. Will increase the possibilities of your content material being seen by your audience.


Most social platforms supply native analytics instruments. However it may be an enormous drain in your time to investigate every platform individually and compile guide experiences.

Hootsuite Analytics makes this course of so much less complicated. Create customized boards that present you an at-a-glance view of the metrics you wish to monitor. Then, use automated reporting to export and ship information to purchasers, managers, or your self with out lifting a finger.

When you’ve arrange your experiences, you’ll be able to measure your content material efficiency as usually as you want. You’ll get real-time updates and high-level overviews for quarterly or annual evaluations.

Key options:

Social Promoting

Hootsuite Social Promoting lets you take a look at a whole bunch of Fb and Instagram adverts and robotically reallocate your funds to the best-performing ones. It ensures you’re focusing on the proper audiences with the proper metrics for max ROI.

You may robotically increase your funds and even begin a brand new marketing campaign based mostly on pre-set triggers. This software will even present day by day automated advert efficiency suggestions.

Hootsuite Social Promoting additionally syncs your CRM or e-mail record to your Fb advert account, so that you all the time have up-to-date customized audiences.

Key options:

Marketing campaign administration. Create, launch, and handle social advert campaigns from one platform.

Concentrating on choices. Attain your splendid viewers by superior focusing on capabilities.

Finances management. Set and monitor advert budgets to optimize your ROI.


Hootsuite Inbox lets you handle conversations and mentions throughout your entire social platforms from one dashboard. You too can use the Saved Replies characteristic to handle frequent interactions robotically.

Key options:

Unified inbox. View and reply to messages from a number of social media platforms in a single place.

Workflow administration. Assign duties to workforce members and streamline your response course of.

Actual-time engagement. Improve customer support by rapidly addressing queries and suggestions.

Buyer suggestions. Routinely set off buyer satisfaction surveys.

2. Meta Enterprise Suite

If you happen to primarily use Meta platforms, Meta Enterprise Suite offers some nice instruments that can assist you automate your social media posts, Tales, adverts, and analytics.

Only a word: You may create and schedule posts within the Enterprise Suite, however solely in your Meta accounts. If you happen to’re a content material creator or marketer on LinkedIn, Pinterest, YouTube, or Twitter, it’s possible you’ll wish to use third-party social media automation software program.

Meta Enterprise Suite is an efficient software for smaller groups who’re solely on Instagram and Fb. If you happen to’re a bigger workforce with wants like content material approval workflows, then it’s best to contemplate Hootsuite.

Supply: Meta Enterprise Suite

Key options

Scheduling. Scheduling capabilities for Fb and Instagram

Reporting. Analytics for Fb and Instagram

Media. Free music library

Value: Free

This software is greatest for: Smaller groups solely on Fb or Instagram

3. Talkwalker

Talkwalker is a social listening and monitoring platform with a knowledge library that features greater than 150 million sources.

With greater than 50 superior filters, you’ll be able to use Talkwalker to investigate engagement, attain, feedback, model sentiment, vital influencers, dialog clusters, and rather more. It incorporates Blue Silk GPT for AI evaluation.

Oh, and better of all, Hootsuite is ready to amass main social listening platform Talkwalker VERY SOON. Which means you’ll be capable of dig even deeper into model mentions and buyer intelligence, with Talkwalker’s AI-powered instruments proper in your Hootsuite dashboard!

Key options:

Complete information evaluation. Talkwalk screens 30 social networks and 150+ million web sites in 187 languages for up-to-the-minute international insights into what’s occurring in your business or amongst your viewers.

Visible recognition. Talkwalker can establish your model mentions in movies and pictures—even with out accompanying textual content. This lets you defend your small business with sturdy disaster monitoring and competitor intelligence.

Integration with Hootsuite. If you combine Talkwalker into Hootsuite, you’ll be able to tag, assign, and reply to Talkwalker-identified mentions as much as two years previous instantly inside the Hootsuite dashboard.

Value: Talkwalker gives numerous pricing tiers to swimsuit the wants of various companies, from small startups to massive enterprises.

This software is greatest for: Talkwalker is right for companies on the lookout for AI-powered social listening to assist monitor their on-line popularity and keep forward of tendencies and potential points in actual time.

4. ChatGPT

Generative AI instruments like ChatGPT might help with social automation in additional methods than you suppose. Sure, this highly effective software will write captions for you, however it could additionally allow you to brainstorm content material calendars, rewrite previous content material or methods with a brand new lens, and kickstart your content material ideation.

One small disclaimer: ChatGPT is a software that must be skilled. You’ll probably should spend a while determining which prompts will work in your model. It additionally doesn’t do a lot for large social ache factors like automated posting, altering codecs, and understanding the algorithm. So, you’ll should preserve a eager eye on the outputs.

Supply: ChatGPT

Key options:

Personalization. You should utilize it to tailor your content material to your model’s voice and elegance, making certain consistency, nevertheless it does take some experimenting with completely different prompts.

Brainstorming. Obtain contemporary views, new angles, and concepts in your social wants.

Immediate output. Instant outcomes can prevent effort and time.

Value: Free! Paid accounts begin at $20/month.

This software is greatest for: Content material creators, social media entrepreneurs, and groups of all sizes.

5. NapoleonCat

NapoleonCat gives a helpful social inbox that lets you handle feedback and DMs, together with auto-moderation options to scale back workload. You too can use this software to schedule social media content material prematurely.

Supply: NapoleonCat

Value: Fundamental plans begin at $32/month. DM automation requires the Professional plan, beginning at $76/month.

This software is greatest for: Groups centered on automated moderation of social feedback and replies.

6. Later

Later is a social media scheduler with strong options for content material planning and scheduling natural content material (however not social adverts). It additionally features a social media inbox for managing social media feedback.

See how Later compares to Hootsuite.

Supply: Later

Value: Beginning at $25/month

This software is greatest for: People and groups who use Instagram as their main social media platform and give attention to natural content material

7. Sprout Social

Sprout Social is a strong enterprise-focused social administration software that provides good social media automation options for natural content material (however not adverts). You may monitor feedback, DMs, mentions, and tags from a unified inbox that enables workforce members to collaborate successfully.

See how Sprout Social compares to Hootsuite.

Supply: Sprout Social

Value: Beginning at $249/month

This software is greatest for: Enterprise-level groups with a primarily natural social media technique

8. Tailwind

Tailwind is a social media administration software that actually shines with its automated design and copy-creation instruments. Nevertheless, it doesn’t embrace an inbox to handle or automate social media engagement. In case you have the workforce assets to handle engagement manually however need assistance with content material creation, this could possibly be a great Instagram automation software in your workforce.

Supply: Tailwind

Value: Beginning at $24.99/month

This software is greatest for: Creatives and entrepreneurs trying to simplify copy and design however handle engagement manually

Save time managing your social media and get your content material seen utilizing Hootsuite. Schedule and publish content material, interact your viewers, and measure the efficiency of all of your accounts, throughout a number of networks—all from a single dashboard. Strive it free as we speak.

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With information from Christina Newberry.

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