How Many Instagram Tales Ought to You Submit?

instagram stories

Which do you like: manufacturers that put up a single Instagram Story per day or ones that share a flurry of updates? Which of these ways truly earns a model extra attain? Is there even a “proper” variety of Instagram Tales to put up in a day?

We’ve received our personal private preferences, in fact, however opinion isn’t any match for knowledge. As devoted social media scientists, we placed on our lab coats and fired up Instagram to search out out as soon as and for all if the variety of Tales you put up per day can impression your attain.

Bonus: Obtain a free Instagram Tales fashion information template that may aid you keep a constant appear and feel in your channel and be the only supply of reality on your workforce.

Speculation: Posting extra Instagram Tales per day will enhance your attain

We’ve questioned about this earlier than, however the concept for this experiment got here from well-liked social media guide Rachel Karten‘s (nice) Hyperlink in Bio e-newsletter.

Karten’s concept was easy: you’ll be able to break your attain by “solely posting 1-2 IG Tales in a 24-hour span (I really feel just like the attain is best once you put up 5-10 story slides as an alternative of 1 rogue story put up).”

When you consider it, it is sensible — Instagram (and different social platforms) tends to reward energy customers with larger attain and engagement.

Plus, once you put up Tales extra usually, your followers usually tend to see your profile image on the prime of their Tales feed. Your MOST energetic followers will see every one as you put up.

The one technique to know is to attempt, so I made a decision to check this speculation utilizing my enterprise Instagram account.

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Methodology

I’m an avid consumer of Instagram Tales for my enterprise, so posting 5-10 tales a day isn’t any situation — I normally do that already.

Right here’s what I did:

Week 1: Submit 1-2 Instagram Tales per day

Week 2: Submit 5-10 Instagram Tales per day

On days after I was solely posting a few tales, I spaced them out all through the day. On days after I was posting a number of tales, I posted 2-3 instances per day and put up a number of back-to-back tales every time. To verify I gathered sufficient knowledge, my experiment spanned two weeks.

Armed with my speculation, I started my experiment.

Outcomes

On the finish of the experiment, I went again to Instagram’s native analytics to overview the attain, engagement, and impressions of every story.

Right here have been my outcomes — keep in mind, Week 1 is 1-2 Tales/day and Week 2 is 5-10 Tales/day:

# of Tales PostedTotal ReachTotal EngagementTotal ImpressionsAvg Attain*Avg Engagement**Avg Impressions

Week 1151,966371,985131.12.47percent132.3

Week 2555,678945,732103.21.71percent104.2

*To calculate these averages, I took the whole variety of attain/engagement/impressions and divided it by the variety of Tales posted that week (ex. 1,985 impressions/15 Tales = a median of 132.3 impressions per Story).

**Common engagement is represented as a share. Most social media marketing consultants agree {that a} good engagement charge is between 1% to five%.

As a bonus experiment, I checked my numbers to see what sort of Story put up had the perfect attain and engagement. Right here’s what I discovered:

Week 1: 1-2 Instagram Tales/Day

Sort of PostAverage ReachAverage Engagement

Carousel/Reel repost93.82%

Name to Motion – Vote on ballot or work together with a sticker1391%

Static photo post169.44.2%

In Week 1, static posts simply outperformed reposted carousels, Reels, or any interactive posts.

Week 2: 5-10 Instagram Tales/Day

Sort of PostAverage ReachAverage Engagement

Carousel/Reel repost96.70.83%

Name to Motion – Vote on ballot or work together with a sticker110.11.75%

Static picture post110.83.1%

In Week 2, the outcomes have been the identical, with static images nonetheless outperforming different content material sorts.

In brief, Tales that featured static images carried out higher no matter what number of Tales I posted general.

Right here’s a static picture Story that carried out rather well.

What do the outcomes imply?

After conducting this experiment, evidently my common attain, engagement, and impressions have been all higher after I caught to posting 1-2 Tales per day. This was fascinating and by no means what I anticipated, because it contradicts Karten’s authentic speculation!

I turned to the Hootsuite Social Media Tendencies 2024 Report back to see what could have induced this dip in viewership.

“Too targeted on self-promotion” tops the record, and I feel that will have been my situation all through this experiment. I kicked into promoting mode and my followers most likely discovered my Tales too self-promotional.

Authenticity performed a job on this, too. I attempt to infuse humor into my model voice, so humorous posts received an excellent response, like this one:

In the meantime, folks have been much less concerned about easy sales-focused content material like this:

After wrapping up this experiment, I feel a modified model of the unique speculation is right:

Posting extra Instagram Tales per day will enhance your attain, so long as you put up the suitable sort of Tales. Learn on for some takeaways that can assist you nail your model’s Instagram Story technique.

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Takeaways

Be constant

When growing your social media technique for Instagram Tales, deal with consistency. In our Social Tendencies Consumer Survey, 14% of respondents mentioned that rare posting negatively impacts how they view manufacturers.

In the long run, it’s not likely about what number of Tales you put up — it’s about persistently connecting together with your viewers on that platform.

Share unique content material

Drive followers to your Tales by creating content material they will’t get anyplace else.

This would possibly imply weekly AMA (ask me something) periods, behind-the-scenes movies, sneak peek at upcoming releases, or one other distinctive type of Story content material that is sensible on your viewers.

Want some inspiration? Take a look at this put up on 19 Engagement Submit Concepts That Will Blow Up Your Analytics

Give your viewers what they need

Schedule an everyday check-in to overview the metrics in your Instagram Tales and faucet into your findings.

Determine what performs properly, then deal with that. Perhaps your viewers love responding to polls or query stickers: if that’s the case, design a “question-a-day” Story to maintain them coming again.

Maintain it actual

Based on Hootsuite’s Social Media Tendencies Report, 56% of customers assume that manufacturers ought to be extra relatable on social media.

Use Instagram Tales to construct connections together with your viewers somewhat than speaking at them about your model. Tales can facilitate significant interactions together with your followers, and it will aid you forge deeper long-term connections.

Save time managing Instagram for enterprise utilizing Hootsuite. From a single dashboard, you’ll be able to create, schedule and publish posts on to Instagram, have interaction your viewers, measure efficiency and run all of your different social media profiles. Strive it free immediately.

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Simply create, analyze, and schedule Instagram posts, Tales, Reels, and Threads with Hootsuite. Save time and get outcomes.

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