Methods to Use Hashtags in 2024 [EVERY NETWORK]

how to use hashtags

Hashtags: What’s up with them? Does anybody really know find out how to use hashtags? Are they value it? We’re answering these hard-hitting questions (and extra!) at the moment.

Spoiler: Hashtags can assist enhance your model’s social media attain and engagement. For those who use social media to market your model, you need to use hashtags. However utilizing hashtags successfully is extra than simply making #ThrowbackThursday posts on Instagram.

This put up breaks down the fundamentals of find out how to use hashtags successfully on social media and why you need to use them.

You’ll additionally study:

Methods to discover hashtags that may work greatest to your model

Why utilizing solely in style hashtags isn’t the fitting strategy

All about hashtag marketing

Important suggestions for utilizing hashtags on each social media platform on the market

Let’s get began.

Bonus: Learn the step-by-step social media technique information with professional recommendations on find out how to develop your social media presence.

What’s a hashtag?

Hashtags are a approach to group social conversations round a sure subject, making it straightforward for individuals to seek out content material that pursuits them.

The pound or hashtag image in your keyboard (also called an octothorpe) was initially used to mark numbers.

It was first used for hashtags in the summertime of 2007 by Chris Messina. That’s when the online advertising and marketing specialist walked into Twitter’s workplaces with an thought. Due to the platform’s brevity, he steered the corporate begin utilizing the pound image to group associated Tweets collectively, ceaselessly altering the reply to, “What does a hashtag do?”

Since then, hashtag use, attain, and effectiveness have solely grown. Immediately, hashtags aren’t only for X/Twitter. They’re used on almost all social platforms to attach content material to a particular subject, occasion, theme, or dialog.

A great social media technique ought to embody a mixture of in style, related, and branded hashtags.

Hashtag fundamentals

They at all times begin with # however they received’t work when you use areas, punctuation, or symbols.

Be sure your accounts are public. In any other case, the hashtagged content material you write received’t be seen by any non-followers.

Don’t string too many phrases collectively. The perfect hashtags are typically comparatively brief and straightforward to recollect.

Use related and particular hashtags. Whether it is too obscure, it will likely be laborious to seek out and it received’t possible be utilized by different social media customers.

Restrict the variety of hashtags you employ. Extra isn’t at all times higher. It really seems spammy.

Hashtag generator: free device

No time to give you your individual hashtags?

Our free hashtag generator creates hashtag options in 5 languages. Give it a strive!

Please notice: This device could show inaccurate or offensive materials that doesn’t symbolize Hootsuite’s views. You’re solely liable for use of any content material generated utilizing this device, together with its compliance with relevant legal guidelines and third social gathering rights.

Why use hashtags?

Hashtags are an effective way to attach with like-minded individuals and can be utilized for nearly something.

For instance, when you’re a small enterprise proprietor, you could possibly use hashtags to advertise your services or products.

You can use hashtags to boost consciousness for a trigger or to start out a dialog. They’re additionally an effective way to maintain up with tendencies and breaking news.

Listed below are just a few extra causes to include hashtags into your social technique.

Improve engagement along with your followers

Together with hashtags in your posts lets you be part of ongoing conversations on social media. And most significantly, it makes your posts seen in these conversations.

This could result in higher engagement, boosting your model’s social media engagement by means of likes, shares, feedback, and new followers.

Supply: @sadmagazine on Instagram

Construct model consciousness with branded hashtags

Making a branded hashtag could be an efficient approach to promote your enterprise and drive conversations.

Branded hashtags could be so simple as utilizing your organization identify or incorporating a tagline right into a hashtag.

Sephora, for instance, is large on building a loyal following. They work with micro and macro influencers, repost UGC on the common, and have a branded hashtag for his or her crew: #SephoraSquad

Add context to a social media put up

On X/Twitter, you don’t have a ton of area to write down a caption. Solely 280 characters, to be precise.

On Instagram, longer captions aren’t at all times the best. Identical with Facebook, Pinterest, LinkedIn, or another platform. Typically much less is extra.

Utilizing a hashtag could be a easy approach to contextualize what you’re speaking about with out utilizing up priceless characters or writing repetitive captions.

Google, for instance, harnessed Pi Day site visitors by combining the trending hashtag #PiDay into its caption.

Assist your target market discover you

On LinkedIn and Instagram, customers can comply with hashtags and different customers. Utilizing just a few in style hashtags could be one other manner to assist new customers discover your model.

For instance, when you use #journey in your Instagram posts, somebody who follows that hashtag will see your latest put up of their feed. You may even achieve some new followers this fashion.

Supply: Instagram #journey

Disclose sponsored partnerships

This part is for influencers and types who work with influencers.

When working with manufacturers, influencers should inform their audiences {that a} piece of content material is sponsored. It’s the legislation—the FTC (Federal Commerce Fee) up to date its promoting disclosure pointers for on-line influencers in 2023.

Failure to conform can lead to excessive fines for each the influencer and the model.

So, influencers, keep in mind to make use of hashtags clearly indicating a sponsorship in your branded posts.

Capitalize on a pattern

One of many best presents TikTok ever gave us was its challenges. For those who can bounce on a TikTok pattern and make content material that’s enjoyable to your viewers that isn’t too closely promotional, it’s a win-win.

Don’t neglect to incorporate the challenge-specific hashtag in your caption!

Supply: Nike on TikTok

Traits will, in fact, pop up on different platforms too. So hold an eye fixed out for ones that resonate along with your manufacturers. Or use Hootsuite’s social listening capabilities to do it for you!

And types? Just be sure you search for such hashtags when reviewing and accepting influencer content material.

Methods to discover the fitting social media hashtags

You’ll should do some analysis to seek out hashtags particular to your model, business, and viewers. We’ve acquired just a few suggestions that will help you get began.

1. Monitor social media influencers and opponents

Begin by doing a aggressive evaluation on social media. Collect intel about your opponents and any related influencers inside your model’s area of interest.

Make an observation of which hashtags they use most frequently and what number of hashtags they use in every of their posts. It will allow you to find out how your opponents are partaking along with your shared target market and which key phrases they have a tendency to make use of.

2. Know which hashtags are trending

RiteTag allows you to sort your social media caption into the textual content bar and add the photo you’ll pair along with your caption.

RiteTag generates trending hashtag options primarily based in your content material. You’ll see the perfect hashtags to get your put up seen instantly, in addition to hashtags to get your put up seen over time. Click on Get Report for an in depth evaluation of the hashtags it shows.

Supply: RiteTag

3. Get a social media listening device

Undecided which hashtags are greatest for which community? A social listening device like Hootsuite can assist you do your analysis.

Social listening instruments will even clue you in on what’s trending in your business. You should utilize these in style subjects to seek for hashtags associated to them on the completely different social platforms you’re on.

4. Discover associated hashtags

For those who already know which hashtags are working nicely to your model, think about using associated hashtags. These is likely to be somewhat extra particular than the favored hashtags you’re already utilizing, which might allow you to join with a extra focused viewers.

Begin typing your hashtag into the platform’s search bar and see what search terms are steered. These can be associated phrases to your search and are all viable choices for brand spanking new, associated hashtags.

5. Analyze which hashtags have been profitable on previous posts

Hold observe of which hashtags you’ve used on previous posts. Analyze which posts have been hottest, then see if there’s a pattern with the hashtags you’ve used.

For those who discover a few of your hottest posts at all times include just a few of the identical hashtags, make some extent to incorporate these in your future posts as nicely.

6. Use a hashtag generator

All this analysis to give you the fitting hashtags for each. single. put up. is lots of work.

Fortunately, you’ll be able to both use the free device on this put up (scroll up!) or Hootsuite’s helpful in-platform hashtag generator.

If you create a put up in Composer, Hootsuite’s AI expertise can advocate a customized set of hashtags primarily based in your draft. The device analyzes your caption and the pictures you’ve uploaded to counsel essentially the most related tags, like AI magic.

To make use of Hootsuite’s hashtag generator, comply with these steps:

Head to Composer and begin drafting your put up. Add your caption and (optionally) add a picture.

Click on the hashtag image under the textual content editor.

The AI will generate a set of hashtags primarily based in your enter. Examine the packing containers subsequent to the hashtags you need to use and click on the Add hashtags button.

That’s it! The hashtags you chose can be added to your put up.

You’ll be able to publish it now or schedule it for later. Your future self will thanks.

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Methods to use hashtags on each social community

Right here, discover easy, easy-to-read suggestions for utilizing hashtags on completely different social media platforms.

X/Twitter hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on X/Twitter:

You should utilize hashtags wherever in your posts. Use them initially for emphasis, on the finish for context, or in the course of your put up to focus on a key phrase.

Hashtags will also be added in a remark whenever you Retweet, in replies and in your X bio. Or, sort a hashtagged key phrase into Twitter’s search bar to seek out hashtagged content material.

You may also see trending hashtags in X’s trending subjects.

Important X/Twitter hashtag suggestions:

Technically, you should use as many hashtags as you want in a Tweet inside the 280-character restrict. However the platform recommends sticking to 2 tops.

Instagram hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Instagram:

Embrace your hashtags after writing an important Instagram caption. Some manufacturers like to make use of spacers (a . per line works nicely), so the hashtags present up after the caption’s truncation.

You may also embody hashtags within the feedback part, like this restaurant did:

Supply: Heritage Asian Eatery on Instagram

You’ll be able to embody as much as 10 hashtags in your Instagram Tales. Nonetheless, Instagram Tales are not featured on hashtag pages or proven to customers who comply with a tag.

Which means that hashtags received’t essentially assist get your Tales in entrance of recent audiences, however you’ll be able to nonetheless use them so as to add context to your content material.

Together with hashtags in your model’s Instagram profile bio can also be attainable.

This detailed information will allow you to up your Instagram hashtag recreation.

And, in fact, watch our technique video:

You’ll be able to search hashtags within the Tags tab of Instagram’s Discover part and comply with hashtags. Which means content material from any creator will present in your feed so long as it contains the hashtag you’re following.

Important Instagram hashtag suggestions:

Contemplate posting your hashtags because the put up’s first remark so followers can give attention to the nice caption you’ve written.

With an Instagram Enterprise account, you’ll be able to entry Instagram Insights. Then, you’ll be able to see what number of impressions your profile acquired from hashtags.

Keep away from including hashtags in the course of your captions or feedback, as they will doubtlessly make your content material much less accessible to individuals utilizing text-to-speech readers.

Grouping hashtags on the finish of your caption (or in a remark) is the most secure guess.

Professional tip: Use our free Instagram hashtag generator to get concepts for Instagram-specific hashtags in 4 completely different languages.

Fb hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Fb:

Hashtags could be included in any a part of your written Fb put up or within the feedback.

Hashtags are additionally helpful for grouping content material in personal Fb teams by theme or subject.

You may also seek for a hashtag utilizing Fb’s search bar. Or click on on a hashtag to see a feed of Fb posts utilizing that very same hashtag.

You’ll be able to search hashtags utilized in personal Fb teams utilizing the “search this group” bar (the magnifying glass on the fitting below the banner and menu objects).

Important Fb hashtag suggestions:

As a result of so many customers’ profiles are personal on Fb, do not forget that it’s more difficult for manufacturers to trace how customers are interacting along with your hashtags.

Monitor your model’s hashtags and see which public profiles are becoming a member of within the dialog by utilizing the URL Embrace the key phrase you need to search on the finish.

YouTube hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on YouTube:

Add just a few hashtags to your model’s YouTube video title or within the video description.

Our buddies at Hootsuite Labs (subscribe now!) embody 3-5 hashtags within the description of each video they put up.

Supply: Hootsuite Labs on YouTube

Click on on the hyperlinked hashtag to see a feed with different movies that additionally use that very same hashtag.

Keep in mind: Don’t use greater than 15 hashtags. YouTube will ignore all of the hashtags and presumably flag your content material due to your spammy conduct.

YouTube hashtags aren’t the one manner to assist customers discover your movies. We’ve got 12 techniques that may assist your model’s movies get views.

Important YouTube hashtag suggestions:

Hashtags are hyperlinked in titles and descriptions, so followers can discover different content material with the identical hashtags by clicking on both.

For those who don’t embody hashtags within the title, the primary three hashtags within the description will present above the title of your video.

Sort “#” into the YouTube search bar to seek out in style tags on YouTube.

LinkedIn hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on LinkedIn:

Incorporate hashtags wherever into your LinkedIn posts.

You may also search hashtags utilizing the platform’s search bar. Trending LinkedIn hashtags will present within the Information and views part on the home web page.

For extra suggestions, try our information to utilizing hashtags on LinkedIn and recommendations on utilizing LinkedIn hashtag analytics.

Important LinkedIn hashtag suggestions:

LinkedIn is an expert platform. Hold using hashtags skilled, too.

Comply with hashtags on LinkedIn to see latest posts incorporating that hashtag.

LinkedIn offers you hashtag options as you write a caption. Use them!

Pinterest hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Pinterest:

Whereas Pinterest is taken into account extra of a key phrase engine, hashtags can provide your content material an additional enhance when used appropriately.

Supply: GYB on Pinterest

When utilizing Pinterest for enterprise, embody Pinterest hashtags when writing a Pin description or in a written description when Repinning.

Pinterest even provides hashtag options (within the mobile model solely) when creating a brand new Pin.

Important Pinterest hashtag suggestions:

Consider Pinterest as a search engine. Use hashtags which are searchable, particular, and include related key phrases.

Don’t use greater than 20 hashtags in a Pin description.

TikTok hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on TikTok:

Hashtags on TikTok could be present in video descriptions or on the Uncover web page.

On Uncover, you’ll be capable to view trending hashtags and any movies presently utilizing them.

@hailymoulton You’ll be able to by no means take my memes away from me #socialmediamanagercheck #socialmediamanagerstruggles #socialmediamanagerlife #socialmediamarketing #marketingtips #advertising and marketing #socialmediamanagersbelike #socialmediamanagersoftiktok #smmprobs #digitalmarketing #smm #socialmediamanagerprobs #marketingtiktok #socialmediamanagerproblems #socialmediamanagertiktok #socialmediamanager #socialmediamanagers ♬ nintendo wii (mii channel) tune – julie on the web

You may also use the search bar to seek out hashtags that curiosity you.

Professional tip: Use our TikTok hashtag generator to get concepts for TikTok-specific hashtags in 4 completely different languages.

Important TikTok hashtag suggestions:

Use a mixture of area of interest and trending hashtags.

Go away area in captions to your hashtags.

Create a branded hashtag problem to have interaction your viewers and enhance model consciousness.

Want extra hashtag concepts? Strive these 28 each day hashtags!

Discover the perfect hashtags and handle your complete social media presence with Hootsuite. Schedule posts and Tales, simply interact your viewers, measure efficiency, and extra. Strive it free at the moment.

With information from Colleen Christison.

Higher content material in half the time
Enhance engagement and save time with an AI author, hashtag generator, and Canva in Hootsuite.

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