Tips on how to Use LinkedIn Hashtags in 2024 [+ FREE TOOL]

Over one billion folks use LinkedIn, making it the world’s largest social media platform for professionals. And all these folks need to interact with different professionals, study from content material creators, and observe thought leaders wherever they go. Utilizing LinkedIn hashtags will assist these folks discover you and your content material.

However which LinkedIn hashtags do you employ? What number of per put up? How else can you employ hashtags, moreover in content material, to seek out fellow skilled peeps? Are you able to observe a hashtag on LinkedIn?

Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest LinkedIn hashtags of 2024.

Bonus: Obtain a free information that exhibits the 11 ways Hootsuite’s social media crew used to develop their LinkedIn viewers from 0 to 278,000 followers.

First off, watch this video to seek out out every part you must know about LinkedIn hashtags, the best way to use them, and the best way to use them nicely:

What are LinkedIn hashtags?

LinkedIn hashtags are any mixture of letters or numbers, with out areas, that observe the # image.

For instance, #thisisahashtag.

Hashtags for LinkedIn act as labels to your content material and produce in additional views, clicks, and connections. Clicking on a hashtag or trying to find one within the search bar brings up all posts on LinkedIn sharing that tag.

Try how Hootsuite’s Director of Social Influence makes use of LinkedIn hashtags to label her put up and broaden its attain:

She’s tagged this put up with this system’s branded hashtag (#UpliftforSocialGood), its meant viewers (#nonprofits), and the put up’s subject (#socialmediamarketing).

Psstt: If that put up made you curious, we’ve bought extra about social affect at Hootsuite!

Why use hashtags on LinkedIn?

LinkedIn hashtags will help you:

Discover and join with folks in your business.

Broaden your natural attain and—fingers crossed—go viral.

Construct a neighborhood round your group (like #HootsuiteLife).

Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags assist you to try this. Nevertheless it’s not all they do.

Get observed

Most individuals use LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are the easiest way to place up your bat sign and get observed to your content material.

Whether or not your aim is to construct a private community, achieve followers to your firm web page, or recruit expertise. Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it can earn you a ton of views in case your content material goes viral.

Nonetheless, watch out leaping on developments. Guarantee it matches your model and content material technique and is smart so that you can put up. If not, skip it and await a well-liked development that fits your model.

Analysis your viewers

Discover out what your viewers needs by following hashtags about particular subjects they’re desirous about. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a simple, and free, solution to get first-hand information about your target market and maintain your aggressive analysis up-to-date.

We cowl how to do that in a while, however you can too try our LinkedIn analytics information for extra viewers analysis ideas.

15 prime LinkedIn hashtags in 2024

What precisely are the highest hashtags on LinkedIn? You’ll be able to outline them in just a few methods.

Well-liked LinkedIn hashtags may simply be these with thousands and thousands of followers (which we’ve listed beneath). Nonetheless, essentially the most helpful LinkedIn hashtags will likely be related to your content material and business.

Questioning the best way to hashtag on LinkedIn to greatest attain your viewers? The reply will probably be a mixture of generic but well-liked hashtags and area of interest, specific-to-you hashtags.

Have a look by the record of trending hashtags on LinkedIn beneath, and make an observation of any that you should utilize your self.

#innovation (38,379,205 followers)

#administration (35,562,984 followers)

#digitalmarketing (27,070,433 followers)

#expertise (26,137,987 followers)

#creativity (24,901,129 followers)

#futurism (23,402,629 followers)

#startups (21,168,624 followers)

#advertising and marketing (20,160,243 followers)

#socialmedia (19,634,079 followers)

#socialnetworking (18,978,383 followers)

#motivation (15,758,779 followers)

#personaldevelopment (14,656,952 followers)

#jobinterviews (14,289,264 followers)

#sustainability (13,239,284 followers)

#personalbranding (10,430,219 followers)

Need to use LinkedIn to make cash? Right here’s particular recommendation on the best way to construct your LinkedIn to raised your online business.

Your social technique. Dealt with.

Get the all-in-one social media efficiency engine for HALF OFF.
(This worth received’t be round for lengthy!)
Declare 50% off Hootsuite

Tips on how to discover and create hashtags for LinkedIn

Arising with hashtags for LinkedIn doesn’t must be shrouded in thriller. Listed here are just a few strategies you should utilize to seek for hashtags:

Hootsuite’s AI hashtag suggestion software in Composer

Hootsuite gives an in-app AI-powered hashtag suggestion software inside its Composer characteristic. This software analyzes your put up’s content material to advocate including related hashtags that may assist improve your put up’s attain.

To make use of it, simply begin drafting your put up in Hootsuite’s Composer. When you’ve added your caption (and picture or video, when you’re utilizing one), click on the # image on the backside proper of the textual content window.

The software will recommend hashtags based mostly on the contents of your put up — yup, textual content and media. Bing, bang, growth!

Hootsuite’s free hashtag generator

Aside from the in-app suggestion software, Hootsuite additionally gives a free hashtag generator. This software requires you to enter key phrases associated to your content material, and it generates an inventory of trending and related hashtags.

It’s a standalone software that can be utilized by anybody, not simply Hootsuite customers. This generator is especially helpful for a brainstorming sesh whenever you’re planning your content material technique or trying to broaden your typical hashtag repertoire.

Please observe: This software might show inaccurate or offensive materials that doesn’t characterize Hootsuite’s views. You’re solely liable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third celebration rights.

Good old school guide analysis

Whenever you need to roll up your sleeves and DIY, there’s at all times good old school guide analysis. Who wants the comfort and innovation of AI tools?

To do your individual analysis and discover related hashtags, check out the LinkedIn tags your opponents are utilizing, essentially the most adopted hashtags associated to your business, and the hashtags tagged on trending posts.

Analyzing well-liked posts in your business

Take a look at the hashtags utilized in trending posts inside your area of interest. Word which hashtags are recurring and think about how they are often related to your content material.

Competitor evaluation

Regulate your opponents’ LinkedIn posts to see which hashtags they’re utilizing. This may give you insights into what works for the same viewers.

Hold observe of any opponents whose engagement ranges are excessive, and think about incorporating them into your individual hashtag technique.

LinkedIn hashtag pages

LinkedIn permits customers to observe particular hashtags, which implies you’ll be able to go to these hashtag pages to see the form of content material being shared and its engagement degree. This will help you observe the highest content material in your area; then, you’ll be able to recreate their put up technique!

40% of LinkedIn guests organically interact with a web page (not essentially a hashtag web page, however a web page) each week. This implies these pages are energetic and related.

Utilizing LinkedIn’s search characteristic

Merely kind a key phrase into LinkedIn’s search bar on the prime, choose the Posts tab, and take a look at the hashtags being utilized in posts that seem. This will help you uncover niche-specific hashtags you may not have thought of.

The formulation for going viral

Every thing you must make partaking content material. AI assist for captions, an AI hashtag generator, and access to Canva in Hootsuite.
Get 30 days for $0

4 Tricks to optimize hashtags on LinkedIn

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood. (FYI, this model of formatting is named Pascal Case — inclusive design issues!)

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible.

Blind and visually impaired folks use display screen readers to learn net content material out loud. In relation to hashtags, display screen readers depend on capitalization to determine every phrase within the hashtag and skim it aloud precisely.

Place hashtags on the finish of your put up

Don’t bury your lede; bury your hashtags. Relying on the size of your put up, LinkedIn solely exhibits a line or two of it in customers’ home feeds.

Does LinkedIn use hashtags to know your put up? Sure and no. The algorithm is aware of the context of your put up from key phrases but additionally categorizes your put up in line with your hashtags.

Since the place you place hashtags in posts doesn’t affect the algorithm, inserting them on the prime received’t make your put up seem extra usually. In truth, it could most likely damage your attain since you need to be attempting to seize consideration together with your essential level straight away.

Need extra methods to optimize your LinkedIn presence? Right here’s the best way to get essentially the most out of LinkedIn.

Use each basic and area of interest hashtags in every put up

LinkedIn recommends utilizing solely 3 hashtags per put up, however there isn’t a restrict. For those who add 10, your put up will nonetheless present up for all 10 hashtags. LinkedIn’s advice might be based mostly extra on aesthetics and never wanting folks to jam 100 hashtags into every put up, cluttering up customers’ dwelling feeds.

So whilst you don’t must really feel restricted to three, don’t overdo it and look spammy, both.

For every put up, select 1 or 2 basic hashtags and 1 or 2 very particular hashtags. Why? This offers you one of the best likelihood of the appropriate viewers seeing your put up: These desirous about your total subject, and those that share your distinctive viewpoint or particular curiosity inside that subject.

Right here’s what that appears like:

This put up above is for a selected viewers: Social media managers. And, much more particularly, ones who wish to save time or be extra productive.

I can simply select just a few basic hashtags I do know social media managers observe, corresponding to #SocialMediaManager and #SocialMediaStrategy. However how do I goal my fellow video content material creators for TikTok and Reels particularly?

Enter: Hootsuite’s hashtag generator and LinkedIn’s search bar.

I take advantage of Hootsuite’s hashtag generator (see earlier part for directions) to recommend area of interest hashtags like #VideoContentTips and #TikTokTips. Then, I verify to see what number of followers they’ve on LinkedIn utilizing the search bar.

Typing in #TikTokTips brings up posts tagged with the identical hashtag. It takes a little bit of a workaround to get to the hashtag’s web page. Click on on one of many authors of the posts, then the put up they made with the hashtag, which is able to now be hyperlinked.

Sadly, there’s no straightforward solution to see all these hashtags ranked by recognition inside LinkedIn.

#TikTokTips solely has 123 followers, so I’ll maintain wanting.

You don’t at all times want to decide on the one with essentially the most followers. In truth, that is probably not particular sufficient. Some tags have thousands and thousands of followers. These will likely be useful as a basic hashtag. You’ll need to pair these with a selected hashtag.

#SocialMediaManager has 10,738 followers; it’s a way more focused hashtag to achieve my viewers. For this put up, it is smart.

When you’ve landed on hashtags that make sense to your area of interest, don’t overlook to make time to assessment the info.

Monitoring your LinkedIn hashtags analytics is an effective way to ensure your advertising and marketing technique is on level. In truth, taking note of your LinkedIn analytics on the whole is a good concept.

Use Hootsuite’s hashtag generator

You don’t must spend your invaluable time arising with hashtags for each single put up. Depart that to your digital butler, AKA Hootsuite’s hashtag generator.

Everytime you’re making a put up in Composer, Hootsuite’s AI expertise will advocate a customized set of hashtags based mostly in your draft — the software analyzes each your caption and the pictures you’ve uploaded to recommend essentially the most related tags.

Simple peasy hashtag squeezy.

The hashtags are mechanically added to your put up. So go forward and hit publish now or schedule it for later.

Schedule your LinkedIn posts, handle your web page, discover hashtags, and interact together with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Attempt it free in the present day.

Simply create, analyze, promote and schedule LinkedIn posts alongside your different social networks with Hootsuite. Get extra followers and save time.