The way to Use LinkedIn Hashtags in 2024 [+ FREE TOOL]

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Over one billion folks use LinkedIn, making it the “world’s largest skilled community.” And all these folks want to have interaction with different professionals, be taught from content material creators, and comply with thought leaders wherever they go. Utilizing LinkedIn hashtags will assist these folks discover you and your content material.

Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the type of nerdy content material that goes over properly on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerds).

However which LinkedIn hashtags do you employ? What number of per submit? How else can you employ hashtags, moreover in content material, to search out fellow skilled peeps? Are you able to comply with a hashtag on LinkedIn?

Go from #clueless to #assured with this whole information to utilizing LinkedIn hashtags, together with the highest LinkedIn hashtags of 2024.

Bonus: Obtain a free information that reveals the 11 techniques Hootsuite’s social media group used to develop their LinkedIn viewers from 0 to 278,000 followers.

First off, watch this video to search out out all the pieces it’s good to find out about LinkedIn hashtags, the way to use them, and the way to use them properly:

What are LinkedIn hashtags?

LinkedIn hashtags are any mixture of letters or numbers, with out areas, that comply with the # image.

For instance, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the identical hashtag in both format, however I cowl why you need to capitalize every phrase afterward.)

How do hashtags work on LinkedIn?

Hashtags for LinkedIn act as labels in your content material and produce in additional views, clicks, and connections. Clicking on a hashtag or looking for one within the search bar brings up all posts on LinkedIn sharing that tag.

For instance, take a look at how Hootsuite’s Director of Social Impression makes use of LinkedIn hashtags to label her submit and broaden its attain:

She’s tagged this submit with this system’s title (#UpliftforSocialGood), its supposed viewers (#nonprofits), and the submit’s subject (#socialmediamarketing).

Psstt: If that submit made you curious, we’ve bought extra about social impression at Hootsuite!

Why use hashtags on LinkedIn?

LinkedIn hashtags might help you:

Discover and join with folks in your trade.

Increase your natural attain and—fingers crossed—go viral.

Construct a neighborhood round your group (like #HootsuiteLife).

Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags provide help to try this. However it’s not all they do.

Get seen

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the best ways to place up your bat sign and get seen in your content material, whether or not your aim is to construct a private community, achieve followers in your firm web page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it can earn you a ton of views in case your content material goes viral. Nonetheless, watch out leaping on traits. Guarantee it matches your model and content material technique and is sensible so that you can submit. If not, skip it and watch for a well-liked pattern that fits your model.

Analysis your viewers

Discover out what your viewers needs by following hashtags about subjects they’re desirous about. Which hashtags are they utilizing? Which hashtags are your rivals utilizing?

Following hashtags is a simple, and free, technique to get first-hand data about your target market and maintain your aggressive analysis up-to-date.

We cowl how to do that afterward, however you can even take a look at our LinkedIn analytics information for extra viewers analysis suggestions.

15 prime LinkedIn hashtags in 2024

What precisely are the highest hashtags on LinkedIn? You possibly can outline them in a number of methods.

Fashionable LinkedIn hashtags would possibly simply be these with thousands and thousands of followers (which we’ve listed beneath). Nonetheless, essentially the most helpful LinkedIn hashtags might be related to your content material and trade.

Questioning the way to hashtag on LinkedIn to finest attain your viewers? The reply will doubtless be a mixture of generic but widespread hashtags and area of interest, specific-to-you hashtags.

Have a look by means of the listing of trending hashtags on LinkedIn beneath, and make an observation of any that you should use your self.

#innovation (38,379,205 followers)

#administration (35,562,984 followers)

#digitalmarketing (27,070,433 followers)

#expertise (26,137,987 followers)

#creativity (24,901,129 followers)

#futurism (23,402,629 followers)

#startups (21,168,624 followers)

#marketing (20,160,243 followers)

#socialmedia (19,634,079 followers)

#socialnetworking (18,978,383 followers)

#motivation (15,758,779 followers)

#personaldevelopment (14,656,952 followers)

#jobinterviews (14,289,264 followers)

#sustainability (13,239,284 followers)

#personalbranding (10,430,219 followers)

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The way to provide you with hashtags for LinkedIn

Developing with hashtags for LinkedIn doesn’t need to be shrouded in thriller. Listed here are a number of strategies you should use:

Hootsuite’s AI hashtag suggestion device in Composer

Hootsuite affords an in-app AI-powered hashtag suggestion device inside its Composer characteristic. This device analyzes your submit’s content material to advocate related hashtags that may assist improve your submit’s attain.

To make use of it, simply begin drafting your submit in Hootsuite’s Composer. When you’ve added your caption (and picture or video, for those who’re utilizing one), click on the # image on the backside proper of the textual content window.

The device will recommend hashtags based mostly on the contents of your submit — yup, textual content and media. Bing, bang, increase!

Hootsuite’s free hashtag generator

Aside from the in-app suggestion device, Hootsuite additionally supplies a free hashtag generator. This device requires you to enter key phrases associated to your content material, and it generates a listing of trending and related hashtags.

It’s a standalone device that can be utilized by anybody, not simply Hootsuite customers. This generator is especially helpful for a brainstorming sesh if you’re planning your content material technique or trying to broaden your normal hashtag repertoire.

Please be aware: This device could show inaccurate or offensive materials that doesn’t symbolize Hootsuite’s views. You’re solely liable for use of any content material generated utilizing this device, together with its compliance with relevant legal guidelines and third occasion rights.

Good old style handbook analysis

Whenever you need to roll up your sleeves and DIY, there’s all the time good old style handbook analysis. Who wants the comfort and innovation of AI instruments?

To do your personal analysis into hashtags, check out the LinkedIn tags your rivals are utilizing, essentially the most adopted hashtags associated to your trade, and the hashtags tagged on trending posts.

Analyzing widespread posts in your trade

Have a look at the hashtags utilized in trending posts inside your area of interest. Word which hashtags are recurring and take into account how they are often related to your content material.

Competitor evaluation

Regulate your rivals’ LinkedIn posts to see which hashtags they’re utilizing. This can provide you insights into what works for the same viewers. Maintain be aware of any rivals whose engagement ranges are excessive.

LinkedIn hashtag pages

LinkedIn permits customers to comply with particular hashtags, which implies you may go to these hashtag pages to see the type of content material being shared and its engagement stage. This might help you observe the highest content material in your area; then, you may recreate their submit technique!

40% of LinkedIn guests organically have interaction with a web page (not essentially a hashtag web page, however a web page) each week. This implies these pages are energetic and related.

Utilizing LinkedIn’s search characteristic

Merely kind a key phrase into LinkedIn’s search bar, choose the Posts tab, and take a look at the hashtags being utilized in posts that seem. This might help you uncover niche-specific hashtags you may not have thought-about.

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Greatest practices for utilizing hashtags on LinkedIn

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s finest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood. (FYI, this type of formatting is known as Pascal Case — inclusive design issues!)

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible.

Blind and visually impaired folks use display screen readers to learn net content material out loud. On the subject of hashtags, display screen readers depend on capitalization to determine every phrase within the hashtag and skim it aloud precisely.

Place hashtags on the finish of your submit

Don’t bury your lede; bury your hashtags. Relying on the size of your submit, LinkedIn solely reveals a line or two of it in customers’ home feeds.

Does LinkedIn use hashtags to know your submit? Sure and no. The algorithm is aware of the context of your submit from key phrases but additionally categorizes your submit in accordance with your hashtags.

Since the place you set hashtags in posts doesn’t affect the algorithm, inserting them on the prime received’t make your submit seem extra typically. The truth is, it will in all probability damage your attain since you have to be making an attempt to seize consideration along with your major level immediately.

Need extra methods to optimize your LinkedIn presence? Right here’s the way to get essentially the most out of LinkedIn.

Use each normal and area of interest hashtags in every submit

LinkedIn recommends utilizing solely 3 hashtags per submit, however there isn’t a restrict. If you happen to add 10, your submit will nonetheless present up for all 10 hashtags. LinkedIn’s advice might be based mostly extra on aesthetics and never wanting folks to jam 100 hashtags into every submit, cluttering up customers’ residence feeds.

So when you don’t must really feel restricted to three, don’t overdo it and look spammy, both.

For every submit, select 1 or 2 normal hashtags and 1 or 2 very particular hashtags. Why? This offers you the most effective likelihood of the precise viewers seeing your submit: These desirous about your general subject, and people who share your distinctive viewpoint or particular curiosity inside that subject.

Right here’s what that appears like:

This submit above is for a selected viewers: Social media managers. And, much more particularly, ones who want to save time or be extra productive.

I can simply select a number of normal hashtags I do know social media managers comply with, equivalent to #SocialMediaManager and #SocialMediaStrategy. However how do I goal my fellow video content material creators for TikTok and Reels particularly?

Enter: Hootsuite’s hashtag generator and LinkedIn’s search bar.

I take advantage of Hootsuite’s hashtag generator (see earlier part for directions) to recommend area of interest hashtags like #VideoContentTips and #TikTokTips. Then, I verify to see what number of followers they’ve on LinkedIn utilizing the search bar.

Typing in #TikTokTips brings up posts tagged with the identical hashtag. It takes a little bit of a workaround to get to the hashtag’s web page. Click on on one of many authors of the posts, then the submit they made with the hashtag, which is able to now be hyperlinked.

Sadly, there’s no simple technique to see all these hashtags ranked by recognition inside LinkedIn.

#TikTokTips solely has 123 followers, so I’ll maintain wanting.

You don’t all the time want to decide on the one with essentially the most followers. The truth is, that might not be particular sufficient. Some tags have thousands and thousands of followers. These might be useful as a normal hashtag. You’ll need to pair these with a selected hashtag.

#SocialMediaManager has 10,738 followers; it’s a way more focused hashtag to achieve my viewers. For this submit, it is sensible.

When you’ve landed on hashtags that make sense in your area of interest, don’t neglect to make time to evaluate the information.

Monitoring your LinkedIn hashtags analytics is a good way to ensure your advertising and marketing technique is on level. The truth is, taking note of your LinkedIn analytics generally is a good concept.

Use Hootsuite’s hashtag generator

You don’t must spend your precious time developing with hashtags for each single submit. Go away that to your digital butler, AKA Hootsuite’s hashtag generator.

Everytime you’re making a submit in Composer, Hootsuite’s AI expertise will advocate a customized set of hashtags based mostly in your draft — the device analyzes each your caption and the photographs you’ve uploaded to recommend essentially the most related tags.

Straightforward peasy hashtag squeezy.

The hashtags are mechanically added to your submit. So go forward and hit publish now or schedule it for later.

Schedule your LinkedIn posts, handle your web page, discover hashtags, and have interaction along with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Strive it free immediately.

Simply create, analyze, promote and schedule LinkedIn posts alongside your different social networks with Hootsuite. Get extra followers and save time.

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