Whether or not you name it X now or can’t nonetheless cease saying “Twitter,” the actual fact is that there are nonetheless billions of individuals utilizing the social media platform in 2024. And in case your model is on there, too, you’re going to need to be within the know about the most recent Twitter demographics (or X demographics, no matter!).

In any case, when you don’t know your viewers (or potential viewers), you’re in for an uphill battle. Understanding who’s utilizing Twitter will aid you tailor the right content material, goal area of interest audiences extra successfully, and even decide whether or not it’s a worthwhile avenue for reaching your Twitter audience.

Learn on for the Twitter viewers demographics social media entrepreneurs have to construct a greater social media advertising and marketing technique in 2024 — although, sadly, we don’t have the stats but to find out whether or not or not they care when you nonetheless name it Twitter.

Bonus: Discover out what folks really need from manufacturers on social—together with why they comply with, have interaction, purchase, and even unfollow them—in The Social Media Consumer Report.

Common Twitter person demographics

There are 225 million every day energetic customers on X (Twitter)

On the Code 2023 tech convention again in September, X CEO Linda Yaccarino reported the corporate has 225 million every day energetic customers (DAU). Whereas that quantity’s spectacular, it’s nonetheless a dip of 25 million from the location’s DAU depend in November 2022.

619 million folks use X (Twitter) every month

Twitter is definitely pretty low on the record of most-popular social platforms, however this quantity remains to be nothing to smell at. (We are able to’t all be Fb, OK?) On the subject of month-to-month energetic customers, X remains to be prettttty in style.

Greater than 600 million customers worldwide log in to the platform every month — and positive, that’s lower than TikTok, however it’s additionally greater than Pinterest and QQ.

There shall be greater than 500 million X (Twitter) customers by 2028

A forecast by Statista predicts that over the following 4 years, the variety of customers on X (Twitter) will develop by 17.32% — a rise of 74.3 million customers, to a complete of 503.42 million customers in 2028.

Supply: Statista

Twitter gender demographics

Greater than 60% of X (Twitter) customers are male

Trying on the Twitter person stats by gender, male customers account for 60.9% of the viewers. Solely 39.1% of X customers recognized as feminine on this Statista survey.

Supply: Statista

Solely 8% of American girls have a positive opinion of Twitter

Based on a 2022 research by Statista, 10% of American males have a “very favorable” or “considerably favorable” opinion of Twitter — and eight% of American girls really feel the identical manner.

On the flipside, 15% of girls report “very unfavorable” emotions about Twitter, and so do 22% of males.

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Twitter age demographics

Almost 40% of X (Twitter) customers are between 25 and 34 years previous

38.5% of Twitter’s viewers is aged 25 to 34. When mixed with the following oldest cohort of customers, greater than half of Twitter customers are between 25 and 49 — millennials and Gen Xers have this app on lock.

(This data is from 2021, however sadly, it’s essentially the most up-to-date data we’ve!)

1 / 4 of X (Twitter) customers are beneath 25

Although it’s no TikTok, there’s nonetheless some youth exercise on X.

Almost 7% of X’s world viewers is between 13 and 17, and 17.1% are aged 18 to 24. That provides as much as roughly 24% of X’s world viewers.

Supply: Statista

Solely 6% of U.S. adults 65 and older use X (Twitter)

The common age of Twitter customers nonetheless skews comparatively low, although. Seems like this isn’t the popular social media platform of the Boomer crowd.

X (Twitter) solely has the eye of 6% of U.S. adults aged 65 and older, in accordance with Pew Analysis.

25% of 18 to 34-year-olds have a positive opinion of X (Twitter)

In reality, it looks like opinions of Twitter have an inverse relationship to age — youthful folks are inclined to have a positive opinion and older folks are inclined to have an unfavorable opinion.

These emotions are clear within the Statista graph under. The sunshine blue (“very favorable”) chunk will get smaller because the age group will increase, and the crimson (“very unfavorable”) chunk will get bigger because the age group will increase.

Supply: Statista

Since 2014-15, the variety of teenagers who use Twitter has decreased.

Based on a PEW Analysis research, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% reported utilizing the platform in 2022.

Teen curiosity in Fb additionally decreased, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

Twitter location demographics

There are extra customers within the U.S. than another nation

With 105.42 million customers as of January 2024, the USA has essentially the most energetic X (Twitter) accounts. It beats the second-most energetic nation by a mile, with a 30 million person lead. (Canada, comparatively, solely has 14.41 million customers.)

Supply: Statista

19% of U.S. residents aged 12 and up are utilizing X (Twitter) at any given time

A research from Edison Analysis on Individuals’ media habits discovered that 19% of U.S. residents are “at the moment ever utilizing X.”

This will sound like lots of people on the market tweeting at any given time (or… X posting? Have we determined what we’re calling it?), however that is truly a drop from the group’s 2023 research.

Japan is the second most energetic nation on X (Twitter)

Japan follows behind the U.S., with 73.4 million X customers as of January 2024. These two entrance runners have an unimaginable lead on the competitors — India is available in at a distant third with simply 26.8 million customers.

There are 9.88 million X (Twitter) customers in China

Although this quantity is small in comparison with the U.S. and Japan (and contemplating China’s inhabitants measurement), it’s fairly spectacular.

The Chinese language authorities has banned Twitter, and but practically 10 million folks have found out a workaround. Now that’s model loyalty.

Western Europe, the Center East and Africa are the most important development areas

Whereas North American utilization is declining barely (Statista reported a -0.5% development yr over yr in 2022), and Central and Jap Europe are dropping out at a dramatic fee (a -7% change that very same yr), there are many rising areas.

Western European customers are forecasted to develop by 3.8%, whereas Center East and Africa has a 3.2% development fee.

X (Twitter) customers usually tend to reside in city or suburban areas

Based on Pew Analysis, solely 13% of U.S. adults utilizing Twitter reside in rural areas. Twenty-five % reside in city cities, and 26% reside within the ‘burbs.

In different phrases, X won’t be one of the best platform to hawk your tractor model.

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Twitter revenue demographics

29% of X (Twitter) customers earn greater than $100K yearly

A Pew Analysis ballot discovered that 29% of U.S. grownup Twitter customers earn $100,000 or extra every year. In the meantime, solely 18% of customers earn lower than $30,000.

Supply: Pew Analysis

Greater than half of X (Twitter) customers have a university training

The common Twitter person is pretty educated. 29% of U.S. adults who use Twitter have graduated school. Compared, solely 15% have a highschool training or much less. (One other 24% have some school training however not a whole diploma.)

640 thousand customers subscribe to X Premium

X launched a brand new Premium membership in June 2023 (on the time, calling it Twitter Blue). For $8 USD per thirty days, Premium members obtain a blue verification checkmark on their accounts and access to different unique options, comparable to the power to edit revealed tweets.

Statista studies that as of April 2023, 640,000 customers had been subscribed to X Premium.

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